Many commercials continue to play on ad-supported streaming services after viewers turn off their television, new research shows, a problem that is causing an estimated waste of more than $1 billion a year for brands.
The findings come as an ever-growing share of ad dollars is shifting from traditional TV to streaming platforms, a trend that is likely to accelerate now that industry giants Netflix and Walt Disney Disney+ have embraced the idea of offering an ad-supported version of their services.
