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(14/08/24)
S Motels and Resorts, the hospitality arm of the Singha Property
worldwide property improvement firm, has
partnered with Ascott, the lodging enterprise unit of
CapitaLand Funding, to reposition two properties within the
United Kingdom below Ascott’s Limitless Assortment model.
As a part of the deal, Mercure Edinburgh
Metropolis Princes Avenue Resort in Scotland and The Grand Resort Leicester
in England shall be rebranded below The Limitless Assortment.
Privilege Room at Mercure Edinburgh Metropolis Princes Avenue Resort
“Ascott is delighted to
collaborate with main Asia-based firms, Singha Property and S
Motels & Resorts, to make our mark on the hospitality sector in
Europe, a key market in Ascott’s international growth,” mentioned Kevin Goh,
Chief Govt Officer for Ascott and Lodging, CapitaLand
Funding. “We’re honoured
that the house owners have recognized two of their iconic lodges to be
a part of The Limitless Assortment, a curated collection of storied
lodges with distinct cultural charms that responds to rising
visitor demand for genuine native experiences. We’ll leverage
Ascott’s established conversion capabilities to swiftly convey each
lodges to market whereas preserving their authentic characters. We
sit up for persevering with our help for the house owners with our
numerous portfolio of manufacturers, tailor-made options and in-market
data, exemplifying the strengths of Ascott’s flex-hybrid
hotel-in-residence mannequin.”
By the tip of 2024, the 169-key Mercure Edinburgh
Metropolis Princes Avenue Resort, situated within the historic coronary heart of
Scotland’s capital metropolis, shall be rebranded as Mount Royal Resort
Edinburgh by The Limitless Assortment.
The Grand Resort Leicester shall be identified
as The Grand Resort Leicester by The Limitless Assortment from Q2
2025, welcoming friends to expertise the opulence of the Grade
II-listed Victorian constructing that has performed host to a number of
historic occasions. The resort’s 104 rooms and suites, restaurant and
intensive convention services will bear refurbishment earlier than
reopening.
“Partnering with a robust hospitality firm like
Ascott is a superb strategic transfer for Singha Property and S Motels &
Resorts. These iconic buildings play a pivotal function in our UK
technique, and I’m assured that, below The Limitless Assortment
umbrella, they are going to totally realise their potential as funding
properties,” mentioned Michael Marshall, Chief Govt Officer, S
Motels & Resorts. “The Limitless Assortment is understood for distinctive
designs that showcase the center and soul of the vacation spot,
making it the proper match for our lodges in Edinburgh and
Leicester. The rebrandings are key to the success of our total
UK technique, positioning us to realize our monetary objectives for
2024 and past. Wanting forward, we anticipate increasing our
partnership with Ascott to incorporate lodges in two further key UK
cities, aiming to extend RevPAR by as much as 30% by 2026 in comparison with
2023 ranges.”
S Motels presently has a portfolio of 26 lodges within the
United Kingdom.
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