This website collects cookies to deliver better user experience. Cookie Policy
Accept
Sign In
The Wall Street Publication
  • Home
  • Trending
  • U.S
  • World
  • Politics
  • Business
    • Business
    • Economy
    • Real Estate
    • Markets
    • Personal Finance
  • Tech
  • Lifestyle
    • Lifestyle
    • Style
    • Arts
  • Health
  • Sports
  • Entertainment
Reading: Rolex Seller Benefits From Well-Timed U.S. Start
Share
The Wall Street PublicationThe Wall Street Publication
Font ResizerAa
Search
  • Home
  • Trending
  • U.S
  • World
  • Politics
  • Business
    • Business
    • Economy
    • Real Estate
    • Markets
    • Personal Finance
  • Tech
  • Lifestyle
    • Lifestyle
    • Style
    • Arts
  • Health
  • Sports
  • Entertainment
Have an existing account? Sign In
Follow US
© 2024 The Wall Street Publication. All Rights Reserved.
The Wall Street Publication > Blog > Markets > Rolex Seller Benefits From Well-Timed U.S. Start
Markets

Rolex Seller Benefits From Well-Timed U.S. Start

Editorial Board Published December 9, 2021
Share
Rolex Seller Benefits From Well-Timed U.S. Start
SHARE

Distracted by China for years, luxury brands are waking up to the spending power of America’s shoppers. One Rolex retailer did well to rouse early.

Watches of Switzerland WOSG 1.93% said Thursday that sales increased 45% in the six months through October versus the comparable period of last year. Sales were also higher compared with pre-Covid 2019, by 41% overall and 67% in the U.S. Since its initial public offering in 2019, the company has zeroed in on the American watch market, which it thought was underdeveloped.

The stock has almost tripled this year despite some unfashionable traits. Watches of Switzerland is in the troubled watch category, has no exposure to China and makes its money as an independent retailer, when many luxury brands prefer to run their own boutiques.

There are signs of recovery in the Swiss watch industry after several difficult years. In October, exports of Swiss watches globally were up 4.8% by value over the same month of 2019, according to the Federation of the Swiss Watch Industry. The strongest demand has been in the U.S., where October exports rose 36%, compared with 23% for China.

This helps Watches of Switzerland, as does buoyant demand for the most expensive products. Exports of watches priced at 3,000 Swiss francs—equivalent to around $3,260—or more increased by 15% in October, while they fell by almost one-third for cheaper watches that retail for between $220 to $540. Shares in Swatch Group, which is much more exposed to lower-priced models that have struggled to compete with smartwatches, have recovered less strongly.

WSJ explains why some watchmakers can charge hundreds of thousands of dollars for a single timepiece. (Originally published July 7, 2021)

Watches of Switzerland’s stock has become a proxy for Rolex, Patek Philippe and Audemars Piguet—all privately held brands for which buyers face long waiting lists. Constrained supply of these products should continue to support prices and customer engagement with the retailer, provided it can maintain relationships with these key brands.

There is little to worry about so far. Luxury fashion labels like Louis Vuitton and Gucci increasingly want to control their own retail stores, but this doesn’t seem to be the case for watchmakers. Watches of Switzerland recently opened a Bulgari watch boutique which it will operate for the brand, owned by luxury giant LVMH Moët Hennessy Louis Vuitton. The retailer runs a number of stand-alone stores for Rolex, including a flagship on London’s Bond Street.

Audemars is shifting away from the old wholesale model in favor of its boutiques, though these may still be run by a third party. Patek Philippe runs its own stores, but only has three globally. As Watches of Switzerland’s shares trade at 31 times projected earnings, a slight premium even to LVMH, any fallout with suppliers would hurt. At 12% in its most recent half-year period, its operating margins are also healthy for a retailer that sells third-party goods. Any sign of slippage might be a sign that the brands are asserting their power.

Still, these are concerns for another day. For now, Watches of Switzerland is reaping the rewards of its smart timing as other luxury companies play catch up with American shoppers.

Heard Stock-Picking Leaderboard

Write to Carol Ryan at [email protected]

Copyright ©2021 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8

Appeared in the December 10, 2021, print edition as ‘Rolex Seller Benefits From Well-Timed U.S. Start.’

TAGGED:MarketsPAIDWall Street Publication
Share This Article
Twitter Email Copy Link Print
Previous Article Credit Suisse Chairman Breaks Swiss Quarantine Rules Credit Suisse Chairman Breaks Swiss Quarantine Rules
Next Article 10 Tech Events of 2021 That Will Shape the Future 10 Tech Events of 2021 That Will Shape the Future

Editor's Pick

California dwelling of lacking child’s mother and father searched; father has served time for youngster cruelty

California dwelling of lacking child’s mother and father searched; father has served time for youngster cruelty

San Bernardino County sheriff’s investigators on Sunday, Aug. 17, searched the house of the mother and father of the infant…

By Editorial Board 9 Min Read
Farmer Needs a Spouse: John Sansone and Claire Dinette Break up!
Farmer Needs a Spouse: John Sansone and Claire Dinette Break up!

Studying Time: 2 minutes It's sadly over for one more actuality tv…

4 Min Read
Meri Brown Hints at “Accusations, Heartbreak” in Instagram Publish
Meri Brown Hints at “Accusations, Heartbreak” in Instagram Publish

Studying Time: 3 minutes Meri Brown seems to be going via it…

5 Min Read

Oponion

Emeryville: Suspect arrested in hit-and-run that left girl in crucial situation

Emeryville: Suspect arrested in hit-and-run that left girl in crucial situation

EMERYVILLE — A suspect was arrested in reference to a…

February 21, 2025

Ministers plot Whitehall shake-up in inward funding drive | Enterprise Information

Ministers are plotting a shake-up of…

October 5, 2024

Sale closed in Fremont: $2.1 million for a four-bedroom residence

Bay Space House Report 4763 Mildred…

October 21, 2024

Trump’s election might guarantee a conservative Supreme Courtroom for many years

Donald Trump has already appointed three…

November 7, 2024

Stanford’s 2025 AI Index Reveals an Trade at a Crossroads

Vanessa Parley, director of analysis at…

April 13, 2025

You Might Also Like

Trump’s 401(ok) enlargement fuels ethereum growth
Markets

Trump’s 401(ok) enlargement fuels ethereum growth

FOX Enterprise' Gerri Willis has the main points on the funding technique on 'Varney & Co.' Practically $4 billion of…

4 Min Read
Cracker Barrel inventory plunges amid model makeover backlash
Markets

Cracker Barrel inventory plunges amid model makeover backlash

FOX Enterprise’ Jeff Flock reviews on Cracker Barrel unveiling a brand new brand as a part of a broader model…

3 Min Read
Intel will get  billion from Softbank as White Home mulls stake
Markets

Intel will get $2 billion from Softbank as White Home mulls stake

Former Chrysler and Dwelling Depot CEO Bob Nardelli praises President Donald Trump’s daring financial play because the White Home eyes…

5 Min Read
Intel will get  billion from Softbank as White Home mulls stake
Markets

White Home mulls 10% stake in Intel after CEO assembly

Former Chrysler and Dwelling Depot CEO Bob Nardelli praises President Donald Trump’s daring financial play because the White Home eyes…

4 Min Read
The Wall Street Publication

About Us

The Wall Street Publication, a distinguished part of the Enspirers News Group, stands as a beacon of excellence in journalism. Committed to delivering unfiltered global news, we pride ourselves on our trusted coverage of Politics, Business, Technology, and more.

Company

  • About Us
  • Newsroom Policies & Standards
  • Diversity & Inclusion
  • Careers
  • Media & Community Relations
  • WP Creative Group
  • Accessibility Statement

Contact

  • Contact Us
  • Contact Customer Care
  • Advertise
  • Licensing & Syndication
  • Request a Correction
  • Contact the Newsroom
  • Send a News Tip
  • Report a Vulnerability

Term of Use

  • Digital Products Terms of Sale
  • Terms of Service
  • Privacy Policy
  • Cookie Settings
  • Submissions & Discussion Policy
  • RSS Terms of Service
  • Ad Choices

© 2024 The Wall Street Publication. All Rights Reserved.

Welcome Back!

Sign in to your account

Lost your password?