Roku Inc., the nation’s biggest pathway to streaming services, wants to become an entertainment force in its own right.
The streaming hub said it plans to develop more than 50 original shows in the next two years as part of an effort to make it a destination for free content. The company is also looking to better monetize the 155 million people who live in homes with Roku devices, about half of whom currently watch the Roku Channel. The four-year old Roku Channel lets users watch free ad-supported content that Roku licenses from more than 200 other media outlets.
