Electric-vehicle startup Rivian Automotive Inc. is discontinuing the cheapest versions of its pickup truck and SUV models, citing low customer demand.
Eliminating the base version, dubbed the Explore package, now means the most affordable pickup truck in the R1T model line will have a price of $73,000—an increase of $5,500, Rivian said in a post on its website. The least expensive version of its all-electric SUV, the R1S, is now $78,000.
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