Several large online publishers are taking steps to abandon a program from Alphabet Inc.’s Google that was billed as a way to optimize readers’ mobile-browsing experience, saying it generates less advertising revenue.
Companies including Vox Media LLC, BuzzFeed Inc.’s Complex Networks and Bustle parent BDG said they have started testing or are considering using their own versions of mobile-optimized article pages, instead of building them using the Accelerated Mobile Pages framework, which Google introduced in 2015 and is supported by an open-source working group. The Washington Post has gone a step further, abandoning AMP last summer.
