Individual investors are more likely to support activist campaigns that target female-led companies than those that target male-led companies, according to an experiment done for a new study.
The findings are based on about 500 responses to an online study of individual investors based in the U.S. by New Orleans-based analytics firm Lucid Holdings, part of Stockholm-based market-research firm Cint Group AB . The research was conducted between 2017 and 2021.
