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The Wall Street Publication > Blog > Markets > New Apple iPhone 17 goes on sale worldwide
Markets

New Apple iPhone 17 goes on sale worldwide

Editorial Board Published September 22, 2025
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New Apple iPhone 17 goes on sale worldwide
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‘My View’ host Lara Trump weighs in Apple’s plan to take a position $100 billion in U.S. manufacturing on ‘The Night Edit.’

Apple’s new iPhone 17 hit retailer cabinets worldwide on Friday, with prospects flocking to areas vying to get the most recent gadget.

Apple’s new thinner smartphone providing is named the iPhone Air and might be in the midst of the corporate’s iPhone lineup between inexpensive iPhone 17 fashions and costlier iPhone 17 Professional fashions. The iPhone 17 might be $799, whereas the iPhone Air will value $999 and the iPhone 17 Professional will complete $1,099.

The corporate mentioned the iPhone Air is its thinnest iPhone ever, and it is solely 5.6 mm with a 6.5 inch show. It is protected by an improved ceramic defend on each the back and front, with a titanium body, which Apple mentioned will make it essentially the most sturdy iPhone ever. It additionally includes a new plateau, which was reworked to accommodate the thinner design.

New Apple iPhone 17 goes on sale worldwide

The iPhone 17 collection stands on show on the Apple Retailer in New York Metropolis, on Sept. 19, 2025. (Reuters/Shannon Stapleton / Reuters)

Apple additionally included a brand new CPU that is sooner and extra environment friendly than in earlier fashions, together with a second-generation GPU designed to facilitate MacBook-level AI computing by the usage of neural accelerators in every GPU core, the corporate mentioned.

WHITE HOUSE SAYS APPLE TO ANNOUNCE $100B US INVESTMENT COMMITMENT FOR MANUFACTURING

Side view of new Apple iPhone Air

Apple CEO Tim Cook dinner mentioned that the inception of iPhone Air allowed the corporate to push the efficiency of its iPhone 17 Professional fashions even additional, saying that it is “by far the most advanced iPhone ever.”

The iPhone 17 Professional Max may have a two-terabyte configuration for the primary time.

APPLE BACKS TRUMP RARE EARTH MINERALS PUSH, INVESTS $500M IN US MINE

Different updates to Apple’s product lineup had been unveiled earlier this month, together with new Apple Watches and Airpods.

Apple Watch series 11.

The collection 11 Apple watch sits on show on the Apple Retailer in New York Metropolis, on Sept. 19, 2025. (Reuters/Shannon Stapleton / Reuters)

The reveal on Sept. 9 comes as analysts informed Reuters the brand new iPhone Air might function a stepping stone towards a foldable gadget, like these made by Samsung. Google additionally unveiled a brand new folding smartphone mannequin final month.

Apple’s new iPhones will not characteristic an overhaul to Siri, Apple’s digital assistant, which the corporate has delayed till subsequent yr’s releases.

Lineup of Apple's new iPhone Air

The corporate not too long ago introduced a partnership with OpenAI, the maker of ChatGPT, to energy a number of the synthetic intelligence (AI) options in its working techniques, and analysts are monitoring whether or not the corporate will add extra AI partnerships earlier than the up to date model of Siri is unveiled.

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Reuters contributed to this report.

TAGGED:AppleIphonesaleworldwide
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