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Reading: Netflix Is Scrambling to Learn the Ad Business It Long Disdained
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The Wall Street Publication > Blog > Tech > Netflix Is Scrambling to Learn the Ad Business It Long Disdained
Tech

Netflix Is Scrambling to Learn the Ad Business It Long Disdained

Editorial Board Published August 3, 2022
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Netflix Is Scrambling to Learn the Ad Business It Long Disdained
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For years, Netflix boss Reed Hastings was emphatic that the streaming giant wouldn’t show ads in its programming. Late last year, the company did a 180. Netflix didn’t just want to enter the ad business—it wanted to do so in a hurry.

The company assembled engineers to sound them out on the technical challenges. Executives quickly decided they would initially need an external partner to supply technology and sales power.

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