Netflix Inc. is changing how it measures viewership of its content, a move that the streaming company said will provide more clarity when it comes to judging the popularity of programming on its platform.
Starting Tuesday, Netflix will now rank its titles by the total number of hours viewed, the company said. Previously, Netflix measured a program’s viewership based on the number of subscribers who watch at least two minutes of it, an approach that critics felt was too low a bar to measure the popularity of a program.
