With his $44 billion acquisition of Twitter Elon Musk is betting he’ll be able to steer away from the increasing content controls that major social-media platforms have adopted in recent years—and that users and advertisers will want to come along for the ride.
While his other plans for Twitter aren’t publicly known, Mr. Musk has signaled his intention to reduce moderation efforts and embrace more free expression. He is, in effect, talking about returning the platform to its early days as a company a decade or more ago, when Twitter executives publicly described it as “the free speech wing of the free speech party.”
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