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Reading: Midland Tyre Companies Reduces Accidents Throughout its Fleet by 54% with Samsara
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The Wall Street Publication > Blog > Business > Midland Tyre Companies Reduces Accidents Throughout its Fleet by 54% with Samsara
Business

Midland Tyre Companies Reduces Accidents Throughout its Fleet by 54% with Samsara

Editorial Board Published March 13, 2025
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Midland Tyre Companies Reduces Accidents Throughout its Fleet by 54% with Samsara
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Samsara’s Related Operations Cloud empowers Eire’s largest independently-owned provider of truck, agricultural, and off-the-road tyres to rework operational effectivity and driver security

Midland Tyre Companies has established a brand new normal of security throughout its complete fleet operations by implementing superior AI-powered options from Samsara Inc., the pioneer of the Related Operations® Platform.

By way of built-in telematics, GPS monitoring, and dual-facing AI Sprint Cams, Midland Tyre Companies has gained higher visibility into particular person driver efficiency and lowered accidents by 54% over the past two years.

Midland Tyre Companies provides a few of Eire’s largest blue-chip firms with new tyres and attends over 8,000+ breakdowns yearly. After experiencing a excessive accident fee and, consequently, excessive insurance coverage premiums, the corporate turned to Samsara for a brand new strategy to security and driver behaviour for its giant fleet of autos that function 24/7 one year a 12 months.

Utilizing Samsara’s Related Operations platform, Midland Tyre Companies now has a birds-eye view over its complete fleet. Enhanced driver monitoring and fleet administration has had a major influence on total effectivity, decreasing complete time spent managing the fleet by 50%. It has additionally saved a median of 20 minutes on every breakdown call-out, totalling 2,333 hours — or 97 days — throughout the 12 months.

As well as, Midland Tyre Service has constructed focused security teaching programmes for drivers, leading to a median driver rating — a metric that tracks, measures, and studies on particular person driver efficiency — of 96%, pushing drivers into the ‘elite’ security bracket of 90 or increased.

The platform permits managers to achieve insights into dangerous driver behaviours and likewise assess conditions the place the motive force is just not at fault — permitting them to exonerate drivers which wasn’t beforehand potential. Because of this, accidents have lowered by 54% in two years, the corporate has renegotiated insurance coverage premiums to cut back total prices and the staff has created a tradition of security throughout the enterprise.

Commenting on the implementation of Samsara expertise, Chris Parle, Business Director at Midland Tyre Companies, stated, “Samsara gives us a powerful pair of eyes across our entire fleet, helping us resolve issues and respond to callouts much faster. We can share tracking data through dispatch links so our customers and technicians have a clear view of the nearest vehicle responding. It’s great for transparency and having complete visibility over our drivers is a massive benefit.”

Philip van der Wilt, SVP and GM EMEA at Samsara, stated: “Midland Tyre Services is a great illustration of using technology to put drivers first and facilitate a cultural change throughout the organisation. Now, with access to the right data, fleet managers know how to best support drivers and where to allocate resources as necessary.”

“When the back office and drivers on the road have the tools to work together effectively, businesses see a tangible improvement in safety and productivity — and Midland Tyre Services is a perfect example of this principle.”

TAGGED:accidentsfleetMidlandReducesSamsaraservicesTyre
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