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The Wall Street Publication > Blog > Markets > Microsoft’s Activision Buy Highlights Push Toward Mobile, Metaverse
Markets

Microsoft’s Activision Buy Highlights Push Toward Mobile, Metaverse

Editorial Board Published January 18, 2022
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Microsoft’s Activision Buy Highlights Push Toward Mobile, Metaverse
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Microsoft Corp.’s $75 billion deal to buy Activision Blizzard Inc. reflects two trends driving consolidation in the videogame industry: the push to mobile and building for the metaverse.

News of the deal sent shares of Activision and other videogame makers higher. Activision rose 26%, its largest percent increase since 1995, and closed as Tuesday’s best performer in the S&P 500. Electronic Arts Inc. had its biggest percentage jump since November.

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