Meta Platforms Facebook will let content creators make money from videos with licensed music starting Monday, as the company ramps up its efforts to combat rival TikTok, the popular video-sharing app.
Creators on Facebook will receive 20% of the revenue share through in-stream ads on videos that are longer than 60 seconds and use a song from the platform’s licensed music catalog, according to a company blog post. Meta and songs’ rights holders will each get a separate share.
