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Reading: McDonald’s to Sell Digital Startup Dynamic Yield to Mastercard
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The Wall Street Publication > Blog > Business > McDonald’s to Sell Digital Startup Dynamic Yield to Mastercard
Business

McDonald’s to Sell Digital Startup Dynamic Yield to Mastercard

Editorial Board Published December 21, 2021
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McDonald’s to Sell Digital Startup Dynamic Yield to Mastercard
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McDonald’s Corp. said it will sell a digital startup it acquired nearly three years ago in a bid to boost sales at drive-throughs and digital kiosks, to Mastercard Inc .

Dynamic Yield Ltd., which helps retailers provide personalized digital promotions to consumers using streams of customer data, has operated as a stand-alone company within the chain since its acquisition. For McDonald’s , it provides personalized offers for customers of its stores. It also works with other retailers to boost online sales.

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