McDonald’s Corp. said it will sell a digital startup it acquired nearly three years ago in a bid to boost sales at drive-throughs and digital kiosks, to Mastercard Inc .
Dynamic Yield Ltd., which helps retailers provide personalized digital promotions to consumers using streams of customer data, has operated as a stand-alone company within the chain since its acquisition. For McDonald’s , it provides personalized offers for customers of its stores. It also works with other retailers to boost online sales.
