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The Wall Street Publication > Blog > Lifestyle > Mattel considers elevating costs on toys to mitigate tariff impression
Lifestyle

Mattel considers elevating costs on toys to mitigate tariff impression

Editorial Board Published February 6, 2025
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Mattel considers elevating costs on toys to mitigate tariff impression
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Federated Hermes CIO Stephen Auth weighs President Donald Trump’s financial agenda and the anticipated impression it is going to have on the worldwide financial system.

Mattel is doubtlessly upping toy costs as a part of its efforts to mitigate President Donald Trump’s tariffs on imports from China, Mexico and Canada. 

Over the previous weekend, the president signed govt orders in search of to carry a ten% levy on imports from China and a 25% tariff on imports from Mexico and Canada. 

The tariff towards China went into impact on Tuesday; nonetheless, the Trump administration paused the levies towards America’s northern and southern neighbors for one month after Canada and Mexico each agreed to take steps to intensify enforcement on their borders with the U.S. 

WHAT’S HAPPENING WITH TRUMP’S TARIFFS ON CHINA, CANADA AND MEXICO?

Leaders at Mattel stated Tuesday that “leveraging the strength of our supply chain” and attainable worth actions have been among the many measures that the toy firm was implementing to take care of the tariffs. 

Mattel is doubtlessly elevating toy costs as a part of its efforts to mitigate President Donald Trump’s tariffs on imports from China, Mexico and Canada. (Armando Arorizo/Bloomberg by way of / Getty Pictures)

“Our teams have been fully engaged in analyzing and planning for a range of scenarios,” CFO Anthony DiSilvestro informed analysts and traders. “And in terms of the financial impact on Mattel, our 2025 guidance includes the anticipated impact of the new tariff based on what we know today and mitigating actions we plan to take, including those leveraging the strength of our supply chain and potential pricing.”

Mattel, identified for Barbie, Sizzling Wheels, Fisher-Value and different manufacturers, makes toys in seven international locations, he stated, including that the toy firm has been “continuously optimizing and diversifying our manufacturing footprint” in recent times. 

barbie dolls on store shelves

A client views Mattel Barbie dolls on the market at a Goal retailer in Chicago. (Christopher Dilts/Bloomberg by way of / Getty Pictures)

Lower than 40% of Mattel’s world toy manufacturing is anticipated to happen in China this 12 months, a a lot smaller share than the business common of roughly 80%, in response to DiSilvestro.

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“With the U.S. representing about half of our global toy sales, our tariff exposure in the U.S. related to China should be about 20% of global production,” the Mattel CFO stated. “And with respect to Mexico and Canada, we currently source less than 10% of our toys from Mexico and have no sourcing from Canada.”

The toy firm plans for “no single country” to have greater than 25% of manufacturing by 2027, DiSilvestro added.

Ticker Safety Final Change Change % MAT MATTEL INC. 21.36 +0.52
+2.50%

Relating to the tariff mitigation actions, he stated Mattel “work[s] closely” with its retail companions to “achieve the right balance and always keep consumers in mind when we consider pricing actions.” 

The toy firm forecast 2%-3% development in web gross sales for fiscal 2025, in addition to adjusted earnings per share within the vary of $1.66 to $1.72, factoring in any potential impression from the tariffs and the corporate’s response to them.

hot wheels

Sizzling Wheels automobiles by Mattel are supplied on the market at a retailer in Chicago on April 23, 2024. (Scott Olson / Getty Pictures)

Mattel works with some 500,000 retail shops to promote its varied toy merchandise, in response to CEO Ynon Kreiz. It additionally makes use of e-commerce avenues for toy gross sales.

AUTOMOTIVE GROUPS REACT TO TRUMP TARIFFS ON IMPORTS FROM CANADA, MEXICO, CHINA

The corporate generated almost $5.38 billion in web gross sales over the course of 2024. Its annual web revenue, in the meantime, got here in at $541.8 million. 

“Our 2025 priorities are to grow the top and bottom line, while increasing investment in our digital game self-publishing business to drive long-term growth, in line with our capital allocation priorities to invest in organic growth,” Kreiz informed analysts.

TAGGED:considersimpactMattelmitigatepricesraisingtariffToys
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