This website collects cookies to deliver better user experience. Cookie Policy
Accept
Sign In
The Wall Street Publication
  • Home
  • Trending
  • U.S
  • World
  • Politics
  • Business
    • Business
    • Economy
    • Real Estate
    • Markets
    • Personal Finance
  • Tech
  • Lifestyle
    • Lifestyle
    • Style
    • Arts
  • Health
  • Sports
  • Entertainment
Reading: Marriott Rolls Out Media Network That Lets Brands Reach Travelers on Its Apps and TV Screens
Share
The Wall Street PublicationThe Wall Street Publication
Font ResizerAa
Search
  • Home
  • Trending
  • U.S
  • World
  • Politics
  • Business
    • Business
    • Economy
    • Real Estate
    • Markets
    • Personal Finance
  • Tech
  • Lifestyle
    • Lifestyle
    • Style
    • Arts
  • Health
  • Sports
  • Entertainment
Have an existing account? Sign In
Follow US
© 2024 The Wall Street Publication. All Rights Reserved.
The Wall Street Publication > Blog > Tech > Marriott Rolls Out Media Network That Lets Brands Reach Travelers on Its Apps and TV Screens
Tech

Marriott Rolls Out Media Network That Lets Brands Reach Travelers on Its Apps and TV Screens

Editorial Board Published May 16, 2022
Share
Marriott Rolls Out Media Network That Lets Brands Reach Travelers on Its Apps and TV Screens
SHARE

Marriott International Inc. is introducing a media network this month with Yahoo Inc. that will help advertisers target consumers, in part by using the hotel chain’s data on its guests, to bring them ads on places such as the hotel’s websites and, eventually, on the TV sets in their rooms.

Contents
Newsletter Sign-upWSJ | CMO TodayMore From CMO Today

Marriott Media Network comes as the marketing industry is developing new ways to reach consumers amid a wave of privacy changes, including a plan by Alphabet Inc.’s Google to block third-party cookies in its Chrome browser. Brands and ad sellers are increasingly looking to use “first-party data”—information they collect themselves in the course of direct consumer interactions, instead of taking it from third parties—to target ads.

And a growing range of businesses are building media networks that incorporate their own data on their customers. Walmart Inc. lets advertisers use its data to send targeted digital ads to shoppers across the web, for example. DoorDash Inc., Kroger Co. and CVS Health Corp. have also been offering advertisers more ways to reach consumers using retailer data.

Net ad revenues for retail media advertising in the U.S. will grow to more than $60 billion in 2024 from $41 billion this year, according to research firm Insider Intelligence. But the space will continue to be dominated by Amazon.com Inc., which is expected to nab 77% of the spend this year.


Newsletter Sign-up

WSJ | CMO Today

CMO Today delivers the most important news of the day for media and marketing professionals.


A media network in the hotel category presents marketers with a different array of opportunities, the companies said. On the road, travelers need things like ground transportation, personal items they forgot to pack and entertainment during their stay, said Chris Norton, senior vice president of marketing channels and optimization at Marriott International.

“It’s really about connecting advertisers that will be able to fill some of those needs in our ecosystem and bring it together in one spot,” Mr. Norton said.

Marketers may also want to reach travelers specifically interested in luxury products, certain cars or other goods, he added.

The media network, which begins this month with pilot advertisers, will use anonymized customer data from past searches and bookings made on Marriott’s digital channels to deliver relevant ads on behalf of brands and advertisers, the company said. It will not share that data with advertisers, it added.

Marriott Media Network will be rolled out in the U.S. and Canada before expanding to other markets. The company said pilot advertisers will be able to access Marriott’s display and mobile channels this month, with other inventory types becoming available later this year.

At Marriott’s hotels, the network will eventually allow placements on TV screens in the rooms, on its Wi-Fi portal and on other digital screens in the lobbies, gyms and bars.

And Marriott knows whether the 164 million members of its loyalty program will be traveling, Mr. Norton noted.

More From CMO Today

“That’s a real differentiator, I think, from how you would think about a media network in the travel space, as opposed to ones that are out there already in the retail space,” he said.

Yahoo will run the Marriott Media Network and serve as the portal through which advertisers can shop for media space. It will manage the available ad slots, as well as seek sales from buyers.

Despite the crowd of media networks competing for marketers’ budgets, winning even a small share of it will mean big dollars for the companies offering those networks, said Insider Intelligence principal analyst Andrew Lipsman.

“As the market gets bigger, if you can get 1 percentage point of the digital retail media market, that’s almost half a billion dollars in revenue, and it’s high-margin revenue,” Mr. Lipsman said. “You can be a small player, and that can still be a really meaningful part of a company’s business.”

That said, only a few companies with media networks will be able to get to that 1 percentage point, he noted. A small number of brands will buy across four or five networks, he said, but most don’t have the resources or capacity to handle that many.

“For most brands, they can do three, and then after that it falls off,” he said.

Write to Megan Graham at [email protected]

Copyright ©2022 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8

TAGGED:Tech NewsWall Street Publication
Share This Article
Twitter Email Copy Link Print
Previous Article India Can’t Hang Up on Chinese Smartphones India Can’t Hang Up on Chinese Smartphones
Next Article Hashtag United: How a YouTube Streaming Channel Turned Into a Real Soccer Team Hashtag United: How a YouTube Streaming Channel Turned Into a Real Soccer Team

Editor's Pick

New Council of Financial Advisors report finds tariffs not inflicting inflation

New Council of Financial Advisors report finds tariffs not inflicting inflation

Former Trump administration head of financial coverage Tomas Philipson discusses President Trump’s commerce talks with South Korea and Japan, present…

By Editorial Board 4 Min Read
Moriah Plath Reveals Complete Hair Loss Attributable to Alopecia
Moriah Plath Reveals Complete Hair Loss Attributable to Alopecia

Studying Time: 3 minutes Moriah Plath is clearing the air, as a…

5 Min Read
Denise Richards’ Husband, Aaron Phypers, Recordsdata For Divorce
Denise Richards’ Husband, Aaron Phypers, Recordsdata For Divorce

Studying Time: 3 minutes Denise Richards could quickly be headed for divorce…

4 Min Read

Oponion

Amazon Employee Group Seeks Vote on Unionization

Amazon Employee Group Seeks Vote on Unionization

An Amazon.com Inc. AMZN -0.84% employee group formed by warehouse…

October 21, 2021

Do plastic bag bans and charges work? A brand new research says insurance policies curb litter – by so much

State and native insurance policies to…

June 19, 2025

Meghan Markle Lastly Launches As Ever, Total Stock Sells Out Instantly

Studying Time: 3 minutes The large…

April 2, 2025

SF Giants’ Encarnacion again from injured record, Matos optioned to Sacramento

SAN FRANCISCO — Within the midst…

June 3, 2025

YouTube TV Loses Disney Channels Including ESPN

YouTube TV subscribers lost access to…

December 18, 2021

You Might Also Like

The 142 Prime Day Offers You Can Nonetheless Snag If You’re Fast
Tech

The 142 Prime Day Offers You Can Nonetheless Snag If You’re Fast

Prime Day could also be over, however not each deal is useless. These hand-picked Prime Day offers are nonetheless on.…

95 Min Read
These Are the Finest Offers We’ve Discovered on Pet Tech for Amazon Prime Day
Tech

These Are the Finest Offers We’ve Discovered on Pet Tech for Amazon Prime Day

Amazon Prime Day is arguably one of the best time of the 12 months to improve your pet's setup for…

17 Min Read
Banish Boredom With These Prime Day Board Recreation Offers
Tech

Banish Boredom With These Prime Day Board Recreation Offers

With summer time holidays nonetheless stretching off into the space, making the most of Prime Day board sport offers or…

13 Min Read
You Don’t Want an iPad, however Do You Need One? Then These Prime Day Apple Offers Are for You
Tech

You Don’t Want an iPad, however Do You Need One? Then These Prime Day Apple Offers Are for You

When you've got one Apple product, you normally have all of them—whether or not that is AirPods, an iPhone, an…

15 Min Read
The Wall Street Publication

About Us

The Wall Street Publication, a distinguished part of the Enspirers News Group, stands as a beacon of excellence in journalism. Committed to delivering unfiltered global news, we pride ourselves on our trusted coverage of Politics, Business, Technology, and more.

Company

  • About Us
  • Newsroom Policies & Standards
  • Diversity & Inclusion
  • Careers
  • Media & Community Relations
  • WP Creative Group
  • Accessibility Statement

Contact

  • Contact Us
  • Contact Customer Care
  • Advertise
  • Licensing & Syndication
  • Request a Correction
  • Contact the Newsroom
  • Send a News Tip
  • Report a Vulnerability

Term of Use

  • Digital Products Terms of Sale
  • Terms of Service
  • Privacy Policy
  • Cookie Settings
  • Submissions & Discussion Policy
  • RSS Terms of Service
  • Ad Choices

© 2024 The Wall Street Publication. All Rights Reserved.

Welcome Back!

Sign in to your account

Lost your password?