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The Wall Street Publication > Blog > Lifestyle > Make-up in Your 40s: Bobbi Brown’s Recommendation for Radiant Pores and skin
Lifestyle

Make-up in Your 40s: Bobbi Brown’s Recommendation for Radiant Pores and skin

Editorial Board Published June 4, 2025
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Make-up in Your 40s: Bobbi Brown’s Recommendation for Radiant Pores and skin
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I can’t cease eager about the “Sephora kid” phenomenon, the place preteens are shopping for anti-aging lotions and even retinol. At first look, it appears absurd. However we dwell in a tradition that tells ladies that our energy is in our magnificence—then treats that magnificence prefer it has an expiration date. At any age, unlearning the concept that exhibiting indicators of growing older is inherently “bad” takes a variety of effort. Particularly once you’re looking for the steadiness between desirous to feel and look your greatest, and really feel assured in your pores and skin, it doesn’t matter what. In any case, the important thing to make-up in your 40s, or at any age, is studying the way to deliver out your pure glow.

“Regardless of their age, most women don’t want to look overly made up,” says Bobbi Brown, make-up artist and founding father of Jones Highway Magnificence. “They want to look like themselves on their very best day. When a woman feels good in her skin and knows she looks her best, then she is confident and happy. In my experience, the two best beauty products you can have are confidence and happiness.”

Learn on for Brown’s knowledgeable recommendation on the way to really feel assured in your pores and skin, with or with out make-up.

Featured picture from our Wake Up Name with Catt Sadler.


Learn our interview with Molly Sims.

Your Information to Glowing In Your 40s

How do you navigate your relationship to magnificence as you age? A few of it comes with deep reflection and trying to the knowledge of girls who’ve come earlier than you. A few of it additionally ncomes with redefining what growing older gracefully means to you as your life modifications—and your hormones, too.

“I think we need to embrace who we are at every age, flaws and all,” Brown says. Armed with data about how pores and skin modifications, particularly as you enter or navigate your 40s, you’ll be able to demystify the growing older journey and be proactive about what it means to care for your self, each inside and outside.

Brown’s recommendation reminds us that magnificence isn’t nearly how we glance, it’s about how we really feel. Particularly as we become old, magnificence is about cultivating rituals that assist us dwell as our greatest selves, which pays dividends in how we present up on this planet.

How does your pores and skin change in your 40s?

Our pores and skin modifications on a regular basis. Relying on sleep high quality, stress, or the glass of wine you had at dinner, your pores and skin is a residing organism, continuously in flux. “When I look in the mirror and I look really tired or my skin looks dull, the first thing I do is check myself on what I’ve been eating and drinking,” says Brown. “I start monitoring my sleep habits. If you look and feel tired, it’s probably because you ARE tired and dehydrated.”

Our pores and skin turns into much less resilient with age, making it more durable for it to bounce again. Brown confirms, “As we age, our skin naturally gets drier. We start to lose collagen and elasticity, and some days, our skin might appear dull and a little less radiant than it did.” In flip, how your pores and skin appears to be like impacts how your make-up appears to be like.

What merchandise improve your glow, as a substitute of overlaying it up?

The merchandise you select can both sabotage or help your pores and skin. Audit your make-up to substantiate that each product accommodates nourishing substances that increase your pores and skin’s pure glow. “Make sure you’re using makeup that adds moisture to the skin,” says Brown.

One other tip from Brown: “Skip the heavy-coverage foundation and go for something lighter. Traditional makeup can look powdery and cakey on dry skin, sinking into fine lines,” she says.

Because of the brand new market of multitasking make-up merchandise, you don’t have to decide on between nourishing your pores and skin and mastering a feel-good make-up routine. Brown’s favourite? “I love a multi-tasking product that is both skincare and makeup in one, and it’s why Miracle Balm is my number one go-to product that I use every day.”

What necessities make a great make-up routine in your 40s?

“As I’ve gotten older, I’m wearing less makeup than I ever have,” says Brown. “I don’t want to feel overly made up. I just want a quick and easy routine that makes me look better instantly.”

Who else can relate?

Leaning into rituals, out of your morning routine to your make-up routine, is about making life simpler. Channel the arrogance and self-knowledge you’ve gained as you’ve gotten older into all areas of your life—together with your method to magnificence. It doesn’t matter what you hear about magnificence as you become old, make-up in your 40s doesn’t must be irritating. It may be energizing.

Right here’s Brown’s routine for make-up in your 40s:

Step 1: Moisturize and Shield

Step one in any make-up routine must be correct pores and skin prep, which solely will get extra essential as we age. Our pores and skin’s pure resilience is lowering, so our skincare must make up for the distinction.

Merchandise with collagen and elastin assist replenish our dwindling reserves, after which preventative substances like antioxidants and sunscreen assist guarantee we’re not accelerating our pure growing older.

“Your makeup routine should always start with sunscreen—every day, even in the winter,” says Brown. “Sunscreen is a non-negotiable, and it should be the last step in your skincare routine, before you put any makeup on.”

Step 2: Complexion Protection

We affiliate a radiant, glowy complexion with youth. However truly, it’s extra about the way you deal with your pores and skin than how outdated you’re. The most effective steps to a transparent, even complexion begin together with your way of life—particularly getting sufficient magnificence sleep.

However mild protection merchandise may also help fill within the gaps. Brown recommends discovering a signature, mild product that offers you “the right amount of coverage, tint, and moisture to get you through your busiest days looking and feeling your best.”

Step 3: Conceal, Flippantly

Make-up in your 40s is about having a light-weight contact. This implies making peace with any imperfections which may peek by means of. So go simple on concealer merchandise, utilizing them strategically so as to add mild to your face quite than overdoing it in an try and cowl up all of your so-called “flaws.”

Professional tip: Utilizing your fingertips quite than brushes makes for a extra seamless mix.

Brown likes concealer pencils, however a great, light-weight cream goes a good distance. Her tip: “Conceal any dark circles under the eyes and neutralize any redness you might have around the nose or on your cheeks.”

End it off with a light-weight bush of powder to forestall shine. Brown recommends “a quick dusting of a tinted face powder that instantly just evens out your skin tone.”

Step 4: Add Some Shade

To determine a signature make-up look in your 40s, determine what your necessities are. What makes you’re feeling essentially the most assured? A pink lip? A daring eye? A wash of blush? As a substitute of doing every thing, pare right down to your signature accents. That’s the definition of stylish.

“Try a multitasking tinted balm like Miracle Balm that you can use as both your blush and lip color,” says Brown. “Finally, I’ll add a coat or two of mascara, and I’m done. If you have an extra minute, use some eyeliner to line your upper lashes.”

TAGGED:40sAdviceBobbiBrownsMakeupRadiantSkin
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