Main clever and luxurious mobility supplier makes use of AWS to energy its clever driving platform, innovate new related automobile providers, and increase globally.
At AWS re:Invent, Amazon Internet Providers (AWS), immediately introduced that Lotus Know-how (“Lotus”), a number one world clever and luxurious mobility supplier, has chosen AWS as its most well-liked cloud supplier to assist assist its improvement of clever, luxurious automotive experiences.
The automaker will use AWS to implement its Vision80 Technique, a plan to rework the corporate into a world luxurious know-how model by 2028.
With greater than 70 years of racing heritage and automotive management, Lotus provides market-leading requirements in efficiency, design and engineering. Lotus is devoted to delivering luxurious electrical automobiles, with a deal with growing next-generation electrical and digital applied sciences. Lotus will apply AWS applied sciences, together with Web of Issues (IoT), analytics, machine studying, and generative synthetic intelligence (AI), to develop and ship related options, reminiscent of autonomous driving options, immersive infotainment, and hyper-fast automobile charging.
Advancing autonomous and related capabilities for automobiles
Lotus runs its ROBO Soul self-driving software program stack on AWS, enabling vehicles and vans, together with Lotus next-generation electrical automobiles, to mechanically carry out duties reminiscent of parking and freeway driving. Utilizing AWS, Lotus additionally developed ROBO Galaxy, a platform of clever driving instruments, to assist fleet managers improve the effectivity and accessibility of autonomous automobiles in worldwide markets. Lotus leverages Amazon Redshift and Amazon Managed Streaming for Apache Kafka (Amazon MSK) to create their clever driving instruments and makes use of Amazon Glue for information integration. AWS permits Lotus to research essential data—reminiscent of real-time maps, site visitors situations, and driver conduct—to assist improve their clever driving system’s capabilities and assist assist a safer driving expertise. For instance, Lotus’ driving system makes use of applied sciences, together with AWS, to mechanically brake if an object is just too near the entrance of the automobile.
Lotus Join, Lotus’s connected-vehicle platform, runs on AWS and gives Lotus clients with distant automobile management, real-time standing monitoring, geofencing, and stolen-vehicle monitoring to allow smarter, safer, and extra handy driving experiences. For instance, the system gives ongoing monitoring that proactively sends driver notifications, mechanically detects upkeep points, and summons roadside help for on-demand assist. Lotus Join makes use of Amazon Elastic Kubernetes Service (Amazon EKS) to shortly deploy, handle, and scale containerized utility. The related automobile platform’s autonomous driving module processes sensory enter to grasp the driving atmosphere and assist drivers make choices, lowering deployment time from six months to 2 weeks. Moreover, utilizing Amazon Aurora, a high-performance relational database service with greater than 99.99% availability, Lotus achieves utility latency of lower than 2.2 seconds for its Lotus Digital Key, a next-generation automotive key that may be accessed from drivers’ Apple Wallets. Drivers can share their digital key with household and buddies, in addition to lock, unlock, and begin their automobile from their iPhone or Apple Watch with out an web connection or bodily key.
Personalizing driver experiences and automobiles
Lotus makes use of AWS analytics to achieve enterprise insights, analyze automotive shopping for, and make tailor-made buying suggestions. Utilizing Amazon CloudFront, AWS’s content material supply community, Lotus provides real-time 3D automobile rendering for personalised customization and an immersive car-buying expertise. This allows Lotus to counsel and preview new mannequin configurations in 3D, giving clients an thought of how their vehicles would look with distinctive equipment, colours, and trim packages, together with a curated collection of limited-edition designs sourced from collaborations with companions, artists, and luxurious manufacturers.
“AWS’s technologies help us accelerate our global growth by allowing Lotus to build solutions for intelligent driving, connected cars, and personalized experiences,” stated Bo Li, vice chairman of Lotus Know-how. “We are excited to work with AWS to apply new technologies like generative AI, which will help us improve Lotus’ automated driving capabilities, develop more responsive customer service, and improve driver satisfaction. We look forward to deepening our partnership to create an enhanced and more responsive in-vehicle experience.”
“The automotive industry is experiencing a seismic shift to digitization and electrification, and the cloud is helping drive this rapid development,” stated Ozgur Tohumcu, basic supervisor, Automotive & Manufacturing, AWS. “Working collaboratively, AWS will help Lotus as they continuously innovate on more personalized, connected, and intelligent in-vehicle experiences.”
“We look forward to continuing our collaboration, applying generative AI to help drive efficiencies and bring new connected car capabilities, enhanced vehicle features leveraging self-driving capabilities, and elevated driving experiences.”
