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Reading: Levi Strauss CEO says any value hikes associated to tariffs will probably be ‘surgical’
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The Wall Street Publication > Blog > Economy > Levi Strauss CEO says any value hikes associated to tariffs will probably be ‘surgical’
Economy

Levi Strauss CEO says any value hikes associated to tariffs will probably be ‘surgical’

Editorial Board Published April 8, 2025
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Levi Strauss CEO says any value hikes associated to tariffs will probably be ‘surgical’
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Steve Yates of the Heritage Basis on commerce tensions between President Trump and China, the U.S. opening commerce negotiations with Japan and an auditor alleging violations in CK Hutchison’s contract over the Panama Canal ports operation.

Levi Strauss & Co. CEO Michelle Gass mentioned that any value hikes the corporate makes attributable to President Donald Trump’s tariffs can be “surgical.”

Gass, on an earnings name Monday, instructed analysts that the scenario round tariffs is “very new” and “fluid” and that the corporate is simply “getting our arms around it.” 

She stopped wanting specifying what these value will increase would appear to be, saying “as we look at pricing, we do believe that the brand, especially given the health of the brand, that there is pricing power there. But if we do anything, it will be very surgical,” Gass mentioned in the course of the name.

BILL ACKMAN CALLS FOR 90-DAY ‘TIME OUT’ ON TARIFFS, OR RISK ‘SELF-INDUCED, ECONOMIC NUCLEAR WINTER’

Gass took over the helm in 2024 because the struggling retailer introduced a multiyear world productiveness initiative to show across the enterprise and increase profitability. 

The Levi’s tag is seen on pants hanging in a Levi Strauss retailer in New York Metropolis.  (REUTERS/Brendan McDermid/File Picture / Reuters Pictures)

Below the initiative, known as Undertaking Gas, the retailer plans to optimize its working mannequin and construction, redesign enterprise processes and determine alternatives to scale back prices whereas simplifying processes throughout the group. It has since laid off dozens of staff out of its California workplace, and warned that extra might come.

FED CHARI POWELL SAYS TARIFFS LIKELY TO CAUSE INFLATION TO RISE, COULD BE PERSISTENT

With tariffs including to its woes, Gass instructed analysts Monday that the corporate has assembled a process drive to evaluate “the various scenarios and identifying what levers we have to mitigate,” which might embody “structural changes.” 

Michelle Gass Kohl's CEO

Michelle Gass speaks in the course of the Fortune’s Most Highly effective Girls Summit in Washington, D.C. on Oct. 23, 2019. (Sarah Silbiger/Bloomberg through Getty Photographs / Getty Photographs)

The corporate sources from 28 nations, 20 of that are imported into the U.S. Nonetheless, Gass mentioned the corporate’s provide chain “is more agile today than it ever has been” and that it “pivots” on a regular basis. 

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“We will continue to do so as we look to address the issues both in the short, medium and long-term,” Gass mentioned.  

Ticker Safety Final Change Change % LEVI LEVI STRAUSS & CO. 13.50 -0.39
-2.81%

Enterprise executives have warned of the potential affect tariffs might have on the U.S. financial system.

BlackRock CEO Larry Fink mentioned on Monday that the inventory market might see declines deepen attributable to uncertainty over Trump’s tariffs and that CEOs are telling him they assume the U.S. financial system is probably going already in a recession.

Additionally on Monday, JPMorgan Chase CEO Jamie Dimon instructed shareholders that the levies are prone to “increase inflation” on each international and home items, and raised considerations over what their affect will probably be on America’s financial alliances.

TAGGED:CEOhikesLevipricerelatedStrausssurgicaltariffs
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