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Reading: Lego Owner to Acquire Education-Technology Firm Brainpop
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The Wall Street Publication > Blog > Tech > Lego Owner to Acquire Education-Technology Firm Brainpop
Tech

Lego Owner to Acquire Education-Technology Firm Brainpop

Editorial Board Published October 11, 2022
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Lego Owner to Acquire Education-Technology Firm Brainpop
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Lego owner Kirkbi A/S is buying U.S. video-learning firm Brainpop for $875 million, according to the companies, as the family behind the world’s largest toy maker expands into the education business.

The Danish company said the purchase of Brainpop, which produces short animations used in schools to help children learn everything from math to music, was part of a plan to build a new business pillar. The deal—through which Kirkbi is acquiring Brainpop’s owner FWD Media Inc.—is expected to close Tuesday, the companies said. 

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