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The Wall Street Publication > Blog > Markets > Klarna valued at $15B as purchase now, pay later firm makes IPO debut
Markets

Klarna valued at $15B as purchase now, pay later firm makes IPO debut

Editorial Board Published September 10, 2025
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Klarna valued at B as purchase now, pay later firm makes IPO debut
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Swedish purchase now, pay later firm Klarna is making its IPO debut on Sept. 10, 2025.

Purchase now, pay later firm Klarna is making its long-awaited preliminary public providing on Wednesday after elevating $1.37 billion.

The Swedish agency priced its IPO at a higher-than-expected $40, above the $35 to $37 anticipated vary, valuing the corporate round $15 billion.

COSTCO ROLLS OUT BUY NOW, PAY LATER FOR BIG ONLINE PURCHASES THROUGH AFFIRM

CEO Sebastian Siemiatkowski informed FOX Enterprise that years in the past he and Chairman Michael Moritz envisioned an IPO modeled after Google’s. They wished to take the corporate public “when it was a global phenomenon, it was profitable, but it had a lot of growth ahead of itself.” To achieve success globally, he famous, meant that the corporate needed to be worthwhile within the U.S., a feat achieved simply final yr, in accordance with Siemiatkowski.

Klarna CEO Sebastian Siemiatkowski stands in entrance of the New York Inventory Change on Sept. 9, 2025, as Klarna prepares for its IPO. (Klarna)

Based in 2005, Siemiatkowski is credited with rising the startup into a world AI-powered funds and buying platform that has partnerships with 720,000 retailers, together with Walmart Canada, it is greatest omni-retail partnership. Thus far, it has greater than 100 million energetic customers. 

Wednesday marks a strategic milestone for the corporate, as its chief government mentioned that he’s not promoting his shares through the IPO, generally seen within the trade as an exit transfer, however as an alternative is invested for the lengthy haul, signaling confidence within the firm’s long-term worth. Siemiatkowski says Klarna’s aim is to compete straight with retail banks, comparable to JPMorgan Chase, Financial institution of America, Wells Fargo and Citibank. 

Ticker Safety Final Change Change % JPM JPMORGAN CHASE & CO. 299.25 +1.42
+0.48%
BAC BANK OF AMERICA CORP. 50.22 -0.07
-0.13%
WFC WELLS FARGO & CO. 80.55 -0.18
-0.22%
C CITIGROUP INC. 97.01 -0.31
-0.31%

“I think that there is this demand and people want something else from their bank. Most people are not that super excited about what banks have been doing for them in the last few decades,” he mentioned. “There’s been competitive banks, but there hasn’t been banks that are willing to do things differently, in my opinion.” 

FINANCIAL EXPERT WARNS AGAINST THE HIDDEN TRAPS OF ‘BUY NOW, PAY LATER’ SERVICES

A Klarna sign on the front of the New York Stock Exchange

A Klarna signal on the entrance of the New York Inventory Change forward of its public debut. (Klarna)

He is assured that the corporate is usually a robust competitor. Regardless of solely attaining profitability within the U.S. final yr, Siemiatkowski mentioned he’s assured they’ll keep that momentum as People develop into more and more pissed off with conventional bank cards. 

“The key is that we see that there are a lot of Americans out there who are very tired of credit cards [and] of how they feel that they get fooled into lots of debt with lots of interest,” he mentioned.

Klarna debuted its long-awaited IPO on Sept. 10, 2025. (Gabby Jones/Bloomberg by way of Getty Photographs / Getty Photographs)

BUY NOW, PAY LATER USAGE FOR GROCERIES NEARLY DOUBLES AS CONSUMERS STRUGGLE WITH FOOD COSTS

A good portion of customers, in accordance with Siemiatkowski, choose options to conventional bank cards however nonetheless need occasional entry to credit score cost choices. To fulfill that demand, Klarna started testing its debit card in June, developed in partnership with Visa and issued by WebBank.

The Klarna Card lets customers select to pay instantly or defer funds when wanted, each on-line and in-store, at greater than 150 million Visa-accepting retailers worldwide. The corporate considers it as a extra consumer-friendly various to conventional bank cards. Since its launch, Siemiatkowski mentioned Klarna has had 700,000 People enroll, and there are over 5 million nonetheless on the wait record.

Ticker Safety Final Change Change % PYPL PAYPAL HOLDINGS INC. 66.87 -0.81
-1.20%
AFRM AFFIRM HOLDINGS INC. 87.75 -0.67
-0.76%

Purchase now, pay later providers like Klarna and rivals Afterpay, Affirm and PayPal have surged in recognition as customers search for methods to stretch their budgets by paying in usually interest-free installments as financial pressures weighed on households. Historically, they’ve been marketed and utilized for big-ticket gadgets, however Siemiatkowski mentioned Klarna is concentrating on on a regular basis spending, from groceries and journey to subscriptions like Spotify and Disney+.

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Whereas Klarna isn’t proof against the pitfalls of credit score, Siemiatkowski mentioned its losses run 20% to 30% under trade averages, helped by the app’s transparency and comparatively small, interest-free loans of about $100. 

He additionally mentioned that Klarna can rapidly alter its lending requirements, making it extra nimble than conventional banks in a downturn.

TAGGED:15BBuycompanydebutIPOKlarnapayvalued
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