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Nike is partnering with Skims and introducing a brand new female-focused model along with the shapewear firm co-founded by Kim Kardashian.
NikeSKIMS will mix Nike’s “world-class approach to advanced innovation, sport science and athlete insights” with Skims’ “signature style and inclusive solutions for every body” to carry an “entirely new look of training and fitness” for ladies to market, Nike mentioned.
Followers of each manufacturers can anticipate Nike and Skims to launch the inaugural NikeSKIMS line at choose retail areas and on-line within the U.S. throughout the spring.
The brand for NikeSKIMS (Nike)
The model will encompass health clothes, footwear and equipment.
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“Nike and SKIMS share a deep commitment to innovation, inclusivity and pushing boundaries, driven by an unwavering belief in the power of women. This partnership is the culmination of that shared vision, delivering product that is meticulously designed to sculpt and perform for every body,” Kardashian mentioned in a press release.
Kim Kardashian speaks on the OMR digital and advertising commerce honest. (Christian Charisius/image alliance by way of Getty Photos / Getty Photos)
The model will provide “extended sizing” when it turns into out there, Nike mentioned.
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“This partnership brings together the best of both brands and unlocks an incredible opportunity to disrupt the industry with our shared passion and commitment to innovation,” Nike President of Shopper, Product and Model Heidi O’Neill mentioned. “We will invite even more athletes into sport and movement with product that makes them feel strong and sexy.”
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After the preliminary U.S. roll out, Nike and Skims are concentrating on a broader, international launch for NikeSKIMS subsequent 12 months, in response to the businesses.
Nike is searching for to develop its ladies’s enterprise via the partnership with Skims because it continues to work to make sure long-term viability.
The brand of Nike (NKE) is seen in Los Angeles, California, United States, April 12, 2016. (REUTERS/Lucy Nicholson/File Photograph / Reuters Pictures)
Kardashian created Skims with co-founder Jens Grede about six years in the past. The corporate has seen main progress since then, reaching a price of $4 billion in 2023, in response to reviews.
A Skims pop-up store on the Nordstrom flagship retailer in New York, on June 9, 2024. (Bing Guan/Bloomberg by way of Getty Photos / Getty Photos)
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Kardashian herself has a web price of $1.7 billion due to the success of Skims and different ventures, Forbes reported.
