KFC launches daring nationwide comeback plan with free hen buckets for all clients

Quick meals staff are struggling to afford to eat the meals they serve, in accordance with a brand new report.

KFC is trying to make a comeback because it rolls out a suggestion of free buckets of fried hen and makes some menu additions. 

The fried hen chain on Monday unveiled a limited-time provide of a “Free Bucket on Us” to U.S. clients that buy $15 value of meals by way of its web site or app. 

They have to belong to the KFC Rewards program to get the deal.

With the promotion, the Yum! Manufacturers-owned chain mentioned it was issuing a “bold comeback call to fried chicken fans” to “try our chicken, tell us what you think and help co-create this comeback.” 

KFC unveiled a “Free Bucket on Us” promotion. (KFC)

The comeback effort comes after KFC mentioned it made “great strides in operations” which have helped with meals style and buyer satisfaction.

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“We’re well aware of the latest fried chicken rankings, and I’m fired up to launch a bold Kentucky Fried Comeback and remind America exactly who we are,” KFC govt Catherine Tan-Gillespie mentioned. “By listening to our customers and addressing feedback, we’ll reclaim our rightful place in the fried chicken game we started.”

The model’s “Kentucky Fried Comeback” additionally has a heavy give attention to Colonel Sanders, placing him front-and-center in promoting and giving him a “serious” expression on signage and billboards, in accordance with KFC. 

Signage at a KFC with the Colonel wanting “serious.” (KFC)

“The Colonel would not be happy about our market share, and we’re serious about reminding America exactly who we are: the game changer with a relentless pursuit of the best fried chicken,” Tan-Gillespie mentioned.

KFC can be promoting fried pickles for a restricted time at taking part eating places throughout the nation, in accordance with the model.

KFC’s fried pickles (KFC)

On Monday, it touted that new menu merchandise and the current reappearance of its $7 Fill Up meal offers on the fried hen chain “while supplies last” as “showing KFC’s renewed focus on flavor and trend-forward menu innovations.” 

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Yum! Manufacturers has a number of thousand KFC areas throughout America. Of the almost 32,000 KFC eating places working globally on the finish of the primary quarter, roughly 89% have been situated in worldwide markets. 

In the course of the first quarter, the corporate noticed U.S. same-store gross sales for KFC lower by 1% in comparison with the identical three-month interval a yr in the past. In the meantime, its worldwide KFC same-store gross sales grew 3% year-over-year within the first quarter, in accordance with Yum! Manufacturers. 

Ticker Safety Final Change Change % YUM YUM! BRANDS INC. 147.17 -2.62
-1.75%

KFC competes with different chicken-focused quick meals chains such Popeyes, Chick-fil-A and Elevating Cane’s, in addition to different manufacturers within the broader quick-service business. It ranked No. 2 amongst hen chains for buyer satisfaction, behind Chick-fil-A within the American Buyer Satisfaction Index’s Restaurant and Meals Supply Examine 2025 launched final month. 

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Along with KFC, Yum! Manufacturers owns Taco Bell, Pizza Hut and Behavior Burger & Grill. The corporate had a market capitalization of $41.05 billion as of Monday afternoon.