Jeff Bezos backs Sydney Sweeney’s lingerie mission with main funding: report

FOX Enterprise’ Charlie Gasparino experiences billionaire Jeff Bezos might be eyeing the NFL’s Washington Commanders on ‘The Claman Countdown.’

Enterprise magnate Jeff Bezos’ newest funding is a brand new lingerie line designed by Sydney Sweeney. 

The Emmy-nominated actress, identified for her roles within the HBO collection “Euphoria” and “The White Lotus,” has been engaged on a lingerie line that has obtained backing from Bezos and his spouse, Lauren Sánchez, a supply conversant in the matter instructed US Weekly. 

Sweeney was invited to the couple’s June wedding ceremony in Venice, Italy.

“This has been a huge project for her and something she’s been working on for the last year,” the supply mentioned. 

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Her model, which can reportedly debut “soon,” was backed by Ben Schwerin, a associate at non-public fairness agency Coatue. 

Sydney Sweeney forward of the Jeff Bezos and Lauren Sanchez wedding ceremony on the island of San Giorgio Maggiore June 27, 2025, in Venice, Italy. (Luigi Iorio/GC Photographs / Getty Photographs)

The non-public fairness agency not too long ago launched a fund centered on investing in high-growth private and non-private tech corporations. The household workplaces of Bezos and PC firm founder Michael Dell have dedicated to supply $1 billion of the preliminary capital for the fund, in line with The Wall Road Journal. 

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A pitch deck seen by the Journal indicated the fund goals to take a position between 20% to 50% of its property in non-public investments with the remaining earmarked for public shares. 

Sydney Sweeney attends the “Echo Valley” European premiere on the BFI Southbank June 10, 2025, in London.  (Andreas Rentz/Getty Photographs / Getty Photographs)

Bezos has already invested capital in a number of corporations within the tech, healthcare, aerospace, finance and media industries. Most of these investments are made via his enterprise capital agency, Bezos Expeditions, and thru Nash Holdings, which owns The Washington Submit. 

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Now, a few of his funds will again the actress’s first model. Throughout her speedy rise to fame, Sweeney has fashioned partnerships and develop into the model ambassador for a number of main corporations, together with HeyDude footwear, Bai drinks, Laneige skincare and Kérastase haircare. 

Bezos has already invested capital in a number of corporations within the tech, healthcare, aerospace, finance and media industries. (Jacopo Raule/Getty Photographs / Getty Photographs)

Not too long ago, she made headlines with a marketing campaign for males’s pure physique wash model Dr. Squatch, promoting a limited-edition cleaning soap reportedly made together with her personal bathwater.