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The Wall Street Publication > Blog > World > Japan units new tourism objective to achieve 60M guests by 2030
World

Japan units new tourism objective to achieve 60M guests by 2030

Editorial Board Published March 4, 2025
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Japan units new tourism objective to achieve 60M guests by 2030
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Guests from far and huge have been touring to Japan, with the nation breaking a tourism report in 2024.

Between Jan. 1 and Nov. 30, projections indicated that almost 33.4 million vacationers visited Japan, in keeping with the nation’s authorities website. Practically three million Individuals visited the nation in 2024.

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Yukiyoshi Noguchi, who’s the counselor on the embassy, stated 2024 was declared the “U.S.-Japan Tourism Year” by each governments. 

“So last year, in 2024, we received almost 3 million Americans in Japan, which was a record high,” stated Noguchi.

Asano shared that Japan has a plan to almost double guests within the subsequent 5 years.

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“In 2030, we want the goal to [reach] 60 million people. … We will make an effort to increase [and] welcome more tourists from international countries. So that’s why we decided to invest in the local area. Other than Kyoto, Tokyo, Hiroshima, Osaka, we hope to encourage tourist[s] to visit these destinations,” stated Asano.

Thirty % of tourists stated they skilled overcrowding at fashionable spots, in keeping with a Japan Tourism Board Basis and the Improvement Financial institution of Japan report.

Japan is thought for its sizzling springs (onsens) and bathing services surrounded by inns, drawing vacationers from all over the world.

“Many local governments in Japan [are] thinking about introducing a tourism tax. This is because many tourists visit there, but they don’t have … a public toilet for tourists or some didn’t have enough infrastructure for the tourists,” stated Asano.

“So they need to invest in infrastructure. That’s why they [are] thinking to increase these taxes, that tax income makes more comfortable or convenient for the tourists. I think this trend will continue,” Asano added.

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“In Japan or especially in Kyoto, there is a big debate for overtourism. So, to make a solution for overtourism, maybe taxation could be [the] option,” stated Noguchi. 

Japan is thought for its sizzling springs (onsens) and bathing services surrounded by inns, drawing vacationers from all over the world. (iStock)

Noguchi stated Individuals would take pleasure in visiting Japan throughout spring.

“I recommend visiting Japan in spring because there [are] very beautiful cherry blossoms growing in Japan … there [were] cherry blossoms gifted from Tokyo to Washington, D.C., in 1912. So American people will enjoy the genuine cherry blossoms in Japan,” stated Noguchi.

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Asano stated conventional tradition involving Buddhist and Shinto religions is attracting many vacationers.

Characters like Whats up Kitty, which is fashionable in trendy Japanese tradition, are additionally drawing vacationers to the nation, Asano added.

TAGGED:60MgoalJapanreachsetstourismvisitors
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