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When a 123-year-old Ivy League establishment desires a revival, it calls in a disruptor. J. Press—the Yale-born model synonymous with button-downs, khakis, and the legendary Shaggy Canine sweater—has appointed Jack Carlson, founding father of Rowing Blazers, as its new inventive director and president. His mission? To modernise an American icon with out sacrificing its sacred codes.
Carlson, who stepped away from Rowing Blazers earlier this yr, will debut his first assortment for J. Press throughout New York Style Week this month, marking the model’s CFDA schedule debut. For a label lengthy related to custom, this can be a assertion: J. Press isn’t simply preserving Ivy model—it’s rewriting it for a brand new period of formidable males.
Why This Issues
Heritage manufacturers can both fade into nostalgia or evolve into relevance. Carlson brings a uncommon mixture of historic respect and irreverent edge. He grew up purchasing J. Press at Harvard Sq. and has since constructed collaborations with Gucci, Barbour, and Tudor. His monitor report? Injecting vitality into preppy codes and making them really feel pressing once more.
What To Anticipate
Carlson’s debut autumn/winter 2025 assortment guarantees “a colourful, luxurious celebration of Ivy style,” with nods to each American and European craftsmanship. Anticipate standout tailoring—from a daring purple tailcoat to Tyrolean-inspired jackets—alongside necessities straight from Take Ivy’s pages: boatneck knits, revived Ivy blazers, and equipment produced from century-old felt school pennants. It’s equal elements archive and innovation.
Why Males Ought to Care
That is greater than trend nostalgia. J. Press underneath Carlson is poised to reclaim its spot because the title in American menswear, becoming a member of the dialog the place custom meets fashionable status. For males who perceive the ability of dressing nicely, it alerts that Ivy isn’t about wanting dated—it’s about wanting highly effective.
With Carlson on the helm, J. Press is positioning itself as each heritage and headline. For individuals who care about wanting sharp and staying forward, that is the comeback you’ll need in your wardrobe.
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