The head of Instagram plans to temporarily relocate to London this year to help bolster operations there, according to a spokeswoman for parent Meta Platforms a move that comes amid a wave of user backlash over new features that make the app more like its video-centric rival TikTok.
Adam Mosseri, who has led Instagram since 2018, will focus on supporting the platform’s product team as it works to attract more content creators and help them earn a living on it, the spokeswoman said. She declined to share specifics on Mr. Mosseri’s plans. London is already Meta’s largest engineering hub outside the U.S., she said, with more than 4,000 employees in the city.
