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The Wall Street Publication > Blog > Business > Inside Facebook’s $10 Billion Breakup With Advertisers
Business

Inside Facebook’s $10 Billion Breakup With Advertisers

Editorial Board Published February 18, 2022
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Inside Facebook’s  Billion Breakup With Advertisers
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Facebook was long one of the surest bets in digital advertising. No longer.

Martha Krueger, who runs a gift-basket business called Giften Market, used to spend her entire advertising budget on Meta Platforms Inc.’s Facebook and Instagram. She picked up a new customer for every $14 she spent.

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