Idaho Company Sues FTC, Claiming Agency Threatened Suit Over Its Tracking Data

WASHINGTON—A data-marketing and analytics company has sued the Federal Trade Commission, saying the agency is wrongly threatening to sue it for marketing geolocation data that might be used to track consumer visits to sensitive locations such as abortion clinics.

The lawsuit by Kochava Inc. was filed on Friday in U.S. District Court in Idaho, where the company is based.