Thanks to new rules in college sports, student athletes now can make money from their names, images and likenesses. The change has been heralded as ushering in a new era of lucrative endorsement opportunities for stars of the most popular sports, such as football and men’s basketball.
But student athletes whose exploits traditionally don’t generate as much national interest—those playing soccer, volleyball and water polo, for example—also are finding there’s money to be made in this new world.
