How do you outline quickly? Google targets Apple’s Siri delays because it teases the Pixel 10

Google simply confirmed off its forthcoming Pixel 10 in a recent teaser
The 30-second commercial not-so-subtly takes goal at Apple delaying the brand new Siri
It tells the viewer to “Ask more of your phone.”

We’re simply 16 days away from Google displaying off its Pixel 10 household alongside another units, and a brand new teaser gave us a recent have a look at the smartphone, but in addition a reminder from the tech big.

Alongside some sneaky photographs of the left and proper aspect in addition to an almost full reveal of the rear of a Pixel 10, together with the truth that the ‘camera bar’ is sticking round whether or not you prefer it or not, Google writes, “Ask more of your phone.”

It’s a typical theme of the teaser commercial dubbed “Google Pixel 10 | Soon” and never so casually calls out Apple over its delay in rolling out the AI-powered Siri. Whereas the commercial doesn’t point out Apple, the narration kicks issues off by saying, “If you buy a new phone because of a feature that’s coming soon…” It goes on to remind the viewer that in the event you’re nonetheless ready over a yr for it, the way you outline ‘soon’ may very nicely change.

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And on Instagram, the place Google shared it from a number of handles, it invitations us to “Get outside your comfort phone”. It’s intelligent, I’ll give them that.

Google Pixel 10 | Quickly – YouTube

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Google is probably going hoping that you just’ll get the trace swiftly and swap to a Pixel 10 or one among its different new units. Not so subtly, the backing observe to this 30-second teaser is an instrumental model of “The Next Episode” by Dr. Dre.

In fact, it highlights that the newest Pixel 9 household – 9, 9 Professional, 9 Professional XL, and 9 Professional Fold – all got here with a bounty of AI software program and options accessible out of the field. These units, which all function Google’s Gemini AI fashions, allow you to take group pictures with fewer fingers, and all come bundled with a really succesful assistant. These telephones may also search what’s in your display screen – Circle to Search – and have a brand new instrument known as Pixel Screenshots.

(Picture credit score: Google)

Apple initially introduced all of its AI options below the Apple Intelligence umbrella in June of 2024, shipped the iPhone 16 household, which was constructed for Apple Intelligence, in September of 2024, after which launched the primary set of these options again in October of 2025.

Within the Spring of 2025, Apple introduced a delay within the AI-powered Siri. In an interview with TechRadar’s Editor-at-Massive, Lance Ulanoff, Apple’s Craig Federighi defined the delay, noting that it was taking a bit longer and was anticipated to be resolved subsequent yr.

Apple has since been a bit extra clear on this, with Tim Cook dinner noting on the This fall earnings name that the groups are making good progress and that it ought to be set to ship subsequent yr, in 2026. Even so, that’s an extended anticipate the AI-powered Siri, one which many had been hoping to get their fingers on – myself and lots of of my colleagues included.

(Picture credit score: Google)

With Google setting the stage for its system unveil on August 20, 2025, which is probably going a number of weeks earlier than Apple units a ‘special event’ to indicate off the iPhone 17 household, it appears that evidently group Pixel simply desires to get forward and poke some enjoyable on the identical time.

Google is about to unveil these new units – we’re anticipating the Pixel 10, Pixel 10 Professional, and Pixel 10 Professional XL – simply weeks after Samsung dropped the Galaxy Z Fold 7, Galaxy Z Flip 7, and Galaxy Z Flip 7 FE. In accordance with leaked pricing, although, Google is perhaps holding steadfast with out rising the associated fee for its predominant telephones – that’ll be a delight to our wallets.

We’re additionally not anticipating a drastic redesign for the Pixel 10 household, possibly a number of new colours, however the fashionable look that Google ushered in with the Pixel 9 is probably going right here to remain, with this teaser mainly confirming it. Even so, although, it’s seemingly Google has a brand new silicon Tensor processor powering these and a few spectacular AI options within the pipeline.

Contemplating there’s nonetheless over two weeks earlier than Google’s occasion, I’d be stunned if we don’t see some extra teasers. Let’s simply see how direct they get, and if Google opts for a change in artist for the music accompanying them.

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