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The Wall Street Publication > Blog > Economy > Haunting Japanese ghost city frozen in time sheds mild on nation’s turbulent financial previous
Economy

Haunting Japanese ghost city frozen in time sheds mild on nation’s turbulent financial previous

Editorial Board Published July 27, 2025
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Haunting Japanese ghost city frozen in time sheds mild on nation’s turbulent financial previous
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‘The Massive Cash Present’ panel breaks down President Donald Trump’s newest commerce deal.

An city explorer lately documented a largely deserted, but remarkably well-preserved, Japanese resort city.

Kinugawa Onsen, situated in Nikkō, a metropolis in central Japan’s Tochigi Prefecture, was as soon as a thriving vacationer vacation spot recognized for its sizzling springs and towering cliffside lodges. 

The realm was first developed within the Seventies – proper in the course of the Japanese economic system’s postwar launch into the stratosphere. 

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Kinugawa Onsen, as soon as a Japanese vacationer hotspot, now sits largely deserted. (iStock / iStock)

Nevertheless, it quickly turned evident that the Land of the Rising Solar was on the precipice of financial catastrophe – and that locations like Kinugawa Onsen would not be capable of maintain on for much longer.

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Within the late Eighties, lax fiscal coverage and associated habits ran rampant – and the nation touted the sky-high inventory costs and actual property valuations to point out for it. 

It was evident that Japan was on the cusp of a bubble, and when that bubble burst, it gave solution to what’s colloquially referred to as the “Lost Decade” of the Nineteen Nineties.

Stock trader in Japan

Japan noticed a chronic interval of financial downturn, marked by tanking inventory costs and deflation, throughout the Nineteen Nineties. (YOSHIKAZU TSUNO/AFP through Getty Photos / Getty Photos)

The Monetary Ministry hiked rates of interest, the inventory market crashed, and demand tanked – leading to a interval of financial deflation and rising conservatism in enterprise investments. In the end, this slowed the market to a crawl.

Some analysts have even broadened the time period to “Lost Decades,” citing occasions just like the 2008 recession and 2011 Fukushima Daiichi Nuclear Energy Plant catastrophe as catalysts for additional, important financial turbulence all through the 2000s and 2010s.

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Kinugawa Onsen in Japan

An city explorer lately entered Kinugawa Onsen, calling it “eerie” and likening it to a “ghost town.” (iStock / iStock)

Between 1995 and 2023, the Japanese economic system noticed a trillion-dollar drop in nominal GDP – and, regardless of the nation’s continued standing as a world financial powerhouse, its share of the world’s nominal GDP spent the final three a long time contracting to about one-fifth of what it was within the Nineteen Nineties.

Within the Nineteen Nineties, locations like Kinugawa Onsen had been fast to fall sufferer to Japan’s newfound financial pessimism – and different aggravating elements surrounding it. 

The previously luxe trip hotspot went from attraction to aberration – and in 2005, Professor Shigeru Itoh, an city planning skilled, dubbed the realm the third-ugliest place in Japan.

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“You get a sense of what life must’ve been like here at its peak – and then it just stopped,” Bradburn mentioned of the realm. 

“It’s eerie, sad and fascinating all at once.”

TAGGED:countryseconomicfrozenghosthauntingJapaneselightshedstimetownturbulent
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