Vice President Kamala Harris will get private in what is probably going the remaining advert for her 2024 marketing campaign.
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My mom, Dr. Shyamala Gopalan Harris, got here to the US from India at 19. She taught me and my sister, Maya, about braveness and dedication.
It’s because of her that I’m prepared to guide us ahead. pic.twitter.com/rVdVAIylTe
— Kamala Harris (@KamalaHarris) November 4, 2024
Oscar-winning actress Viola Davis narrates the advert whereas Beyonce’s “Freedom,” the marketing campaign’s unofficial anthem, performs within the background. The clip opens with a shot of an toddler being cradled by a mom.
“Something cracks open inside you when you become a mother,” Davis says. “You realize long after you’re gone, these children will be your legacy. This mother came to America at 19 years old. She stood five feet tall, but she stood tall. Becoming a cancer researcher, birthing two daughters, Kamala and Maya, and, with them, she birthed her legacy.”
A sequence of photos begins to play: Harris’ mom, Dr. Shyamala Gopalan Harris; a tiny Kamala Harris and her sister Maya. A younger and smiling Dr. Harris in black-and-white photographs. In a distinct photograph, she stands on a sidewalk along with her two daughters, holding Maya’s hand.
Is somebody chopping onions in right here? As a result of that’s an extremely touching and highly effective solution to inform a narrative that solely Shyamala’s daughter can inform.
Kamala, Maya, and Shyamala Harris.
That is the most recent in a sequence of trailblazing advertisements that Harris’ marketing campaign has launched.
In a current one, Harris conjures up younger ladies as she crouches subsequent to them and shakes their palms in “Brighter Future,” together with highly effective photos of ladies in quite a lot of professions and roles in America.
“We see in our fellow Americans neighbors, not enemies,” she says. “We believe in each other, we believe in our country. We’re not falling for these folks who are trying to divide us.”
One other efficient advert featured Harris and Pennsylvania Gov. Josh Shapiro trying instantly into the digicam and speaking to voters.
“Do you want more chaos, or, like me, are you ready for some common sense?” Shapiro asks. “That’s why I’m with Kamala. I’ve known her for two decades. She’s practical, and she gets stuff done.”
After Donald Trump insulted Detroit whereas in Detroit, her marketing campaign launched an advert titled “Like Detroit.”
“We rebuilt ourselves. We look out for each other. We got our hands dirty. Put in the hard work,” says Detroit native and actor Courtney B. Vance, earlier than the advert cuts to a picture of Trump {golfing}. “And this guy: He don’t know anything about that.”
The Harris marketing campaign has perfected this sort of storytelling: compelling, evocative, private, and unifying.
