GameStop Corp. said it would launch a marketplace for nonfungible tokens later this year in partnership with an Australian blockchain startup, stepping into a trendy but unproven area of tech as the videogame retailer tries to turn around its struggling business.
Sydney-based Immutable Pty. Ltd. will help develop the marketplace on its carbon-neutral platform, called Immutable X, which uses the blockchain-based computer network Ethereum, GameStop said Thursday.
