Ford launches immersive Mustang expertise with Hollywood vehicles and Marvel star Anthony Mackie

Ford Motor Firm’s new ‘American Icon: A Mustang Immersive Experience’ exhibit in Los Angeles makes use of immersive know-how to rejoice six many years of Mustang historical past. (Credit score: Ford Motor Firm)

Ford Motor Firm has unveiled a brand new technique to expertise considered one of America’s most iconic vehicles.

The automaker on Saturday opened “American Icon: A Mustang Immersive Experience,” a limited-time set up in Los Angeles that options visible results and Hollywood automobiles to rejoice six many years of the Mustang.

Impressed by well-liked immersive artwork displays, the expertise takes guests by a sensory journey of the Mustang’s historical past and cultural impression, in keeping with Ian Cohen, head of artistic and content material for international communications at Ford Motor Firm.

“It kind of became this beautiful experiment almost to say, ‘Hey, can we do an immersive experience and use a vehicle as a centerpiece of the story?'” Cohen advised FOX Enterprise.

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Positioned at Los Angeles’ Ace Mission Studios, the exhibit begins in a recreation of a storage, the place a video is proven concerning the Mustang’s origins. (Ford Motor Firm)

Positioned at Los Angeles’ Ace Mission Studios, the exhibit begins in a recreation of a storage, the place a video is proven concerning the Mustang’s origins.

A storage door then opens to disclose a classic blue Mustang, in keeping with Cohen. 

From there, the room transforms right into a full-scale visible expertise.

“One minute you’re like on the beach and waves are hitting you. Next, you’re on the assembly line,” Cohen mentioned.

Impressed by well-liked immersive artwork displays, the expertise takes guests by a sensory journey of the Mustang’s historical past and cultural impression. (Ford Motor Firm)

In one other room, guests encounter a Mustang Darkish Horse, surrounded by a driving simulation alongside California highways.

“We had to put seats in because, during testing, people were getting so nauseous … because it felt like they were in a car moving on the highway,” Cohen mentioned. “You’re at eye level with the car on the turntable, and it takes you on the roads of California.”

The expertise additionally options Mustangs from Hollywood, together with these from the flicks “Gone in 60 Seconds” and “Transformers” and “The Mary Tyler Moore Show.”

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The expertise concludes with a journey narrated by actor Anthony Mackie, Marvel’s Captain America, that engages all of the senses. (Ford Motor Firm)

“We partnered with the Peterson Museum, and we’ve got cars on loan from Hollywood movies,” Cohen mentioned. 

The expertise concludes with a sensory journey narrated by Marvel star Anthony Mackie.

“The seats shake, rattle, roll, and you smell gas, snow and rubber,” Cohen mentioned. “You hit a puddle — water hits you.”

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Tickets for “American Icon: A Mustang Immersive Experience” value $35. (Ford Motor Firm)

“I’ve been a Mustang fan since I was a kid, so I’m hyped to be part of ‘American Icon,'” Mackie mentioned in an Instagram submit. “From a daring origin story, to famous movie Mustangs, to a heart-pounding 4D thrill ride — you’ve never experienced America’s most popular sports car like this!”

Among the early reactions to the exhibit have been emotional, Cohen added.

“Nearly everyone has a Mustang story,” he mentioned.

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Tickets for “American Icon: A Mustang Immersive Experience” value $35. The exhibit runs by February 2026.