A former Unilever govt whose shopper perception platform is utilized by almost a dozen of the world’s largest packaged items firms has raised hundreds of thousands of kilos to fund its enlargement.
Sources mentioned that Pembroke VCT, which has beforehand backed companies together with Me + Em, the ladies’s vogue model, had injected half of the capital.
Traders together with 212, Lively Companions, Velocity, and TIBAS Ventures additionally participated within the spherical.
Bolt Perception’s platform combines AI-enabled workflows with human researchers to ship qualitative research in a fraction of the standard time, enabling them to attach dwell with shoppers.
The corporate is led by co-founder and chief govt Hakan Yurdakul, who spent 14 years at Unilever in model technique and transformation roles, and fellow co-founder Kerem Turgay, its chief expertise officer.
Thus far, Bolt Perception has interviewed greater than 5 million shoppers and labored with greater than 150 manufacturers.
The brand new funding will likely be used to increase BoltChatAI globally with the intention of strengthening its place in a worldwide insights market valued at roughly $153bn.
“When we launched Bolt Insight in 2019, our mission was to bring real consumer voices into the heart of business decision-making,” Mr Yurdakul mentioned.
“Since then, we’ve shown AI can supercharge the speed and quality of research for the world’s leading brands.”
Andrew Wolfson, chief govt of Pembroke Funding Managers, mentioned: “Bolt Insight is a brilliant example of how AI can lead change in an established industry by putting real consumer voices at the heart of decision-making.”
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