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The Wall Street Publication > Blog > Tech > Don’t Miss These Prime Day Offers From Shops That Aren’t Amazon
Tech

Don’t Miss These Prime Day Offers From Shops That Aren’t Amazon

Editorial Board Published October 9, 2025
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Don’t Miss These Prime Day Offers From Shops That Aren’t Amazon
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The waning hours of Amazon Prime Day—or Prime Large Deal Days—are the star of the present proper now, however possibly you wish to buy groceries elsewhere. No matter your reasoning, worry not! Loads of different shops, large and small, are internet hosting gross sales alongside Amazon by way of the top of as we speak. Every thing beneath is hand-tested by WIRED, and would not need to be purchased on Amazon. You do you.

If you wish to take a gander at the remainder of our Amazon Prime Day protection, up to date by way of the top of the occasion tonight at 11:59 am ET, you will discover all of it proper right here.

Up to date October 8, 2025: We have added new offers from Slumber Cloud and The Firm Retailer.

WIRED Featured Offers:

Cozy Earth: As much as 25 P.c Off Sitewide—Use Code WIRED

Ask nearly anybody on the WIRED Opinions crew about their opinion on Cozy Earth, and it will be constructive. The corporate makes supremely mushy, silky, and cozy bamboo merchandise, starting from bedding and linens to pajamas and hoodies. The Cozy Days sale means it can save you as much as 25 % off practically all the things on the web site.

Cozy Earth

Bamboo Sheet Set

This super-soft sheets really feel like melted butter, they usually’re heat with out being stifling.

Cozy Earth

Ladies’s Bamboo Stretch-Knit Lengthy Sleeve Pajama Set

We won’t assure candy desires, however we really feel strongly that these pajamas will provide you with a combating likelihood.

Backcountry 70 P.c Off Flash Sale

Backcountry is providing as much as 70 % off choose outside gear and attire. The sale contains biking, snowboarding, and climbing gear.

Smartwool Merino Basic Lengthy-Sleeve

That is in our roundup of one of the best base layers.

Cotopaxi

Alivio Down Jacket

This surprisingly mushy, heat cropped jacket is in our information to puffer jackets.

Greatest Purchase’s Techtober Sale

Need some nice offers on tech gear however are avoiding Jeff Bezos? Greatest Purchase won’t be a lot better, spiritually, however the retailer is providing just a few offers throughout its Techtober sale that we have not seen elsewhere. Techtober lasts till Sunday.

Apple

Watch Extremely 2

Look, I do not assume this watch is value it anymore as a result of it would not have satellite tv for pc comms, however it’s on sale!

Bookshop.org Anti-Prime Sale: Free Delivery

It is simple to purchase books from big-box shops, however Bookshop.org helps help authors and native bookstores. Proper now, you may get free delivery on all orders throughout its Anti-Prime Sale. You may try fashionable books right here, or would possibly I like to recommend Every thing Is Tuberculosis by John Inexperienced? (I simply began it and I needed to pressure myself to place it down till the weekend.)

Solo Range Two-Day Sale

Solo Range makes quite a lot of stable gear, together with pizza ovens and its well-known fireplace pits. Proper now, practically all the things is on sale, and it is a good time to choose one thing up forward of the colder and cozier months.

Solo Range

Bonfire 2.0

Our favourite fireplace pit is moveable sufficient to take to the seashore, however giant sufficient to cozy up a crowd in your yard.

Solo Range

Pi Prime Pizza Oven

The very best fuel pizza oven is a stable, trendy choice for anybody OK with forgoing wooden cooking.

Chirp Wheel XR (3-pack) for $104 ($26 off)

The Chirp Wheel XR helped our tester Hannah Singleton along with her tech neck woes. You may get a number of totally different sizes with the three- or four-pack, that are specifically designed to assist work out kinks and pressure in numerous factors of your physique. It is essential to begin slowly, ease into it, and solely use the wheel for small quantities of time to begin. However now that she’s had follow, Singleton says she will be able to’t think about dwelling life with out her Chirp wheels.

Lelo: As much as 40 P.c Off + Free Reward

We like quite a lot of Lelo intercourse toys right here at WIRED, and lots of of them are discounted for the shop’s “Prime Time for Pleasure” sale. There are alternatives for all kinds of our bodies and companion conditions, and purchases over $199 get a free Sona 2 Journey vibrator.

Lelo Sona 2 sex toy

{Photograph}: Lelo

The very best suction toy is intuitive and highly effective—in order for you it to be. Better of all, it is quiet.

Brooklinen Large Offers: 15 P.c Off Sitewide

Brooklinen makes darn nice bedding and linens, and proper now the entire web site is 15 % off. Much like Cozy Earth, everybody on the WIRED Opinions crew has nice issues to say in regards to the Brooklinen gear they’ve examined. Listed below are a few of our faves.

Brooklinen

Luxe Sateen Core Sheet Set

These mushy sheets are silky and slick whereas nonetheless remainin heat.

Brooklinen

Natural Cotton Sheets

These crispy natural sheets really feel much like a lodge, too, with a breathable end that will not overheat you.

Brooklinen

All-Season Down Comforter

This down comforter has that basic lodge feeling and heat with out an excessive amount of weight.

Brooklinen

Down Pillow

If you need a great down pillow, then Brooklinen’s Down Pillow is one of the best at nonetheless holding a form in comparison with others we examined.

Slumber Cloud Fall Sale: 20 P.c Off

Slumber Cloud makes a few of my all-time favourite cooling bedding, together with implausible cooling sheets and even a cooling journey pillow. You may store as much as 20 % off the location proper now for its fall sale.

Slumber Cloud

Efficiency Tencel Sheet Set

That is our favourite set of cooling sheets, due to the silky Tencel lyocell and section change materials fibers that draw warmth away out of your physique.

Slumber Cloud

UltraCool Journey Pillow

This cooling journey pillow is good and squishy, and the duvet comes with handles to make it straightforward to tote round.

The Firm Retailer Consolation Days Sale: 25 to 40 P.c Off Sitewide

The Firm Retailer makes a ton of implausible bedding, from sheets for each season to luxe down comforters and even an amazing Serene Foam mattress topper. (Serene foam is like reminiscence foam, however traps much less warmth, so you will love this in order for you a softer mattress.) The store is working a sitewide sale of 25 % off orders over $100 (use code COMFORT25), and a few gadgets, just like the implausible linen sheets, are 40 % off.

The Firm Retailer

Legends Lodge Washed Linen Sheet Set

These linen sheets have a pleasant weight to them, however nonetheless ship on nice breathability that hold these sheets good and funky. These sheets are 40 % off, which is able to apply in-cart.

The Firm Retailer

Legends Luxurious Luxe Velvet Flannel Sheets

The Firm Retailer’s newest line of velvet-textured flannel feels unimaginable to sleep on on a cold night time. Every bit is offered individually, so you’ll be able to choose and select how a lot flannel you need in your mattress.

The Firm Retailer

Serene Foam Reminiscence Foam Topper

This mattress topper makes use of Serene foam, which has microscopic air capsules to deal with the warmth retention and firmness issues of reminiscence foam whereas holding the identical plush, pressure-relieving really feel. Our reminiscence foam tester loves it.

The Firm Retailer

Legends Lodge Premium Alberta Down Medium Heat Comforter

The RDS-certified, hypoallergenic Legends Lodge Premium Alberta down comforter nonetheless sports activities the crisp, fluffy, high-end-hotel really feel we count on and love from The Firm Retailer.

Energy up with limitless entry to WIRED. Get best-in-class reporting and unique subscriber content material that is too essential to disregard. Subscribe As we speak.

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