Domino’s Pizza is getting a makeover that features a brief new jingle by singer-songwriter Shaboozey and a brighter look.
The model refresh, which the restaurant chain introduced Wednesday, is the primary replace to Domino’s look in 13 years. It consists of newly designed aprons and hats for retailer workers, in addition to a promotional T-shirts, set to reach in November. Revamped pizza field designs, might be rolled out instantly, in response to the announcement.
Tying the refresh collectively is a brand new font known as “Domino’s Sans” and extra vibrant variations of firm’s blue and purple colours, which can seem throughout Domino’s branding on-line and in shops.
Domino’s will launch new non-compulsory T-shirts for crew members in addition to aprons and hats.
Domino’s Pizza
As a part of the refresh, the pizza chain additionally unveiled a brand new jingle known as “Dommmino’s,” stretching the model identify to incorporate “mmm.” Clients can hear it on the finish of Domino’s new promotional video, which options singer Shaboozey, the Grammy-winning artist behind the favored monitor “A Bar Song (Tipsy).” Shaboozey additionally collaborated with Beyoncé for 2 songs on her 2024 album Cowboy Carter.
The corporate’s new pizza bins will function the Domino’s brand extra prominently, set in opposition to both a blue or purple background. Its stuffed crust pizza might be packaged in a black field with a metallic brand.
Domino’s new packaging will function brighter colours and a brand new font.
Domino’s Pizza
“Most companies rebrand themselves when they’re struggling, but after years of category-defying growth, this refresh is about continuing to push to be the best version of ourselves,” Kate Trumbull, Domino’s government vice chairman and world chief advertising and marketing officer, stated in a press release.
Based in 1960, Domino’s has 21,500 shops globally. The corporate has benefitted closely from the usage of its cell ordering system to generate gross sales. In line with it’s web site, Domino’s generates greater than 85% of gross sales through digital ordering channels. In its July earnings report, the corporate posted a 4.3% enhance in income from the identical quarter in 2024.
Model redesigns don’t all the time work out in corporations’ favor. In August, Cracker Barrel introduced a brand new brand and retailer refresh that sparked public backlash, tanking the chain’s worth by practically $100 million. The corporate finally determined to shelve its transforming plans.
