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The Wall Street Publication > Blog > Lifestyle > Disney elevating costs for streaming companies
Lifestyle

Disney elevating costs for streaming companies

Editorial Board Published September 23, 2025
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Disney elevating costs for streaming companies
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Market Riot’s CEO Marc LoPresti talks concerning the success of Walt Disney Studios’ “Lilo & Stitch.”

Disney on Tuesday introduced the newest worth will increase for its streaming companies.

The corporate started alerting subscribers that the worth of choose Disney+, Hulu and ESPN streaming plans and bundles would improve subsequent month. 

Beginning Oct. 21, the corporate will improve the month-to-month worth of its Disney+ plan with advertisements by $2 to $11.99 monthly, whereas the no-ads Disney Plus Premium plan will improve by $3 to $18.99 monthly. In the meantime, the corporate can also be boosting the worth of a few of its bundle choices. 

The ad-supported bundle of Disney+ and Hulu will improve to $12.99 from $10.99 monthly. The Disney+, Hulu and ESPN Choose Bundle Premium, which incorporates ad-free Disney+ and Hulu with ad-supported ESPN+, will improve to $29.99 from $26.99.

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Notifications concerning the change began going out on Tuesday. The upcoming worth hikes come as the corporate additionally contends with pushback over its dealing with of “Jimmy Kimmel Live!,” which was briefly pulled by Disney after a quick suspension stemming from his feedback concerning the assassination of conservative activist Charlie Kirk.

The present will return on Tuesday. Nonetheless, Sinclair and Nexstar introduced that they might preempt the present on their affiliate stations. 

Disney elevating costs for streaming companies

Disney introduced on Tuesday that it’s elevating costs on its streaming companies. (iStock / iStock)

The value improve, which Disney says is a part of the corporate’s common enterprise course of, additionally comes shortly after Disney launched its ESPN direct-to-consumer streaming service in August, which is geared toward boosting its subscriber base.  

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The corporate launched two plans, together with an infinite choice for $29.99 a month that provides entry to all ESPN networks, ESPN on ABC, ESPN+ and greater than 47,000 dwell occasions yearly. Prospects additionally had an opportunity to purchase a bundle with Disney+ and Hulu for $29.99 a month for the primary yr.

Hulu logo on screen

The ad-supported bundle of Disney+ and Hulu will improve to $12.99 from $10.99 monthly. (Chesnot/Getty Photos / Getty Photos)

Streaming companies have constantly upped their subscription costs as competitors within the area heats up between Warner Bros. Discovery, which owns Max, CNN, and Discovery Channel; Disney, which owns Disney+, Hulu, and ESPN; Amazon, which owns Prime; and Netflix. 

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ESPN logo in February 2025

The Disney+, Hulu and ESPN Choose Bundle Premium, which incorporates ad-free Disney+ and Hulu with ad-supported ESPN+, will improve to $29.99 from $26.99. (Kirby Lee/Imagn Photos / IMAGN)

Firms have closely invested in unique content material and unique offers to usher in extra subscribers and acquire market share. With many gamers within the area, platforms have additionally consolidated streaming companies, raised costs, cracked down on password sharing or added ad-supported tiers with a purpose to stay worthwhile and successfully compete.

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