Sen. Tammy Baldwin, D-Wis., efficiently gained re-election in Wisconsin all whereas President-elect Donald Trump concurrently flipped the state again to purple within the presidential election.
As to how she did it, the Democrat attributes a lot of her win to her “72-county strategy.” Baldwin made certain throughout her marketing campaign to traverse the complete state, venturing removed from the 2 giant blue enclaves of Milwaukee and Dane counties.
Baldwin gained by a number of tens of 1000’s of votes within the state, clinching victory by roughly the identical margin as Trump.
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Sen. Baldwin was re-elected in Wisconsin because the state additionally elected Donald Trump. (Reuters/File)
In response to her marketing campaign, she did greater than 250 occasions in Wisconsin in 2024 alone. She additionally hosted a number of focused excursions throughout her marketing campaign, together with her Dairyland Tour and her Rural Leaders for Tammy Tour.
Additional, Baldwin’s marketing campaign microtargeted rural communities to ship content material relating to her agricultural work.
However her rigorous journey is just not the one factor that sealed the deal for her. The senator acknowledged that individuals can go all over the place, however in addition they have to successfully have interaction voters in every place they journey to.
One factor she famous is that she’s “had years to earn the trust of Wisconsin voters,” referencing the quick few months that the marketing campaign of Vice President Kamala Harris needed to end up voters for her within the state.
Baldwin additionally mentioned she convenes roundtables and boards on related points whereas she travels in Wisconsin.
“So I’ve done that on, say, the fentanyl and opioid epidemic, bringing together first responders, public health officials, concerned community members to talk about what does the epidemic look like in this community, in this area of the state? What resources do you need? What are your biggest worries?”
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A lady wears a Cheesehead hat with the American flag in Wisconsin. (Reuters/File)
She additionally held occasions geared towards agricultural points, she famous.
Baldwin notably credit, partially, her work on agricultural points along with her re-election win. In early October, Baldwin earned the endorsement of the Wisconsin Farm Bureau Federation Board of Administrators, which was a big achievement for a Democrat in a statewide election.
“They cited a number of different measures that I either championed or actually got into law,” she mentioned.
The senator pointed to her Dairy Enterprise Innovation Act, which offers small grants to varied dairy producers and processors.
“I went this past spring to a particular farm that had received one of these grants, and they had also invited several other farmers and processors who had received grants to show me what they were able to do with these grants in order to grow their business and improve their bottom line,” she mentioned.
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Dairy is a big agricultural trade in Wisconsin. (AP Photograph/Charlie Litchfield/File)
The Wisconsin Democrat additionally pointed to the massive manufacturing sector in her state and attributed her push for “buy America” guidelines in items of laws as serving to her win a few of these voters.
On whether or not her marketing campaign is a mannequin for different Democrats, particularly these in swing states, she mentioned, “I think it is something that would be helpful to many public officials.”
Baldwin added that she realized the necessity to journey Wisconsin to this extent throughout her first Senate marketing campaign: “I had been in the House of Representatives representing, as you know, seven counties in [the] south-central part of the state. I had to learn Wisconsin as I was running.”
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Baldwin touted her 72-country technique. (Reuters/File)
“And so traveling to do that learning was extremely important, being exposed to, you know, the timber industry and the north woods. We didn’t have a big timber industry in the south-central part of the state.”
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The Midwestern senator additionally mentioned this was the primary time she heard from Wisconsinites that elected officers hadn’t been spending a lot time in sure elements of the state.
“One thing I will say that I hear from constituents when I show up is just like, ‘I don’t remember the last time we had a U.S. senator visit our community, and especially not a Democrat,’” she mentioned.
“It’s like, you know, the timber industry folks saying, ‘I don’t think we’ve ever had a senator pay so much attention to us,’” she added.
