Cracker Barrel CEO Julie Masino spoke to The Blazes Glenn Again concerning the backlash she and the corporate confronted after its controversial redesign this 12 months.
Cracker Barrel warned through the firm’s earnings name on Tuesday that its turnaround is transferring at a slower tempo than hoped after the corporate was mired in controversy over the summer time after an tried rebrand angered shoppers.
Cracker Barrel CEO Julie Masino acknowledged that first-quarter outcomes “were below our expectations amid unique and ongoing headwinds” that “our recovery will take time,” as the corporate’s groups work to regain momentum.
“As you are all aware, the past few months have been difficult for Cracker Barrel and for our 70,000 team members around the country. And while many of our guests are enjoying our improved food and guest experience, we certainly have more work to do to regain the trust and confidence of others who have been slower to return,” Masino stated.
“This will take time, but we are executing a plan and are confident we will get back to the trajectory we saw in fiscal ’25,” she added.
Cracker Barrel tried a rebrand that eliminated the “old timer” from its emblem whereas additionally redesigning its eating places. (iStock / iStock)
CRACKER BARREL CEO SAYS SHE FELT LIKE SHE GOT ‘FIRED BY AMERICA’
