Conservatives appear to have their blue denims in a wad after a current Levi’s advert that includes a blonde-haired Beyoncé in an all-denim look. And if this sounds acquainted, it’s not simply you. GOP speaking heads like Piers Morgan and Megyn Kelly have taken to their respective social media soapboxes to blast the singer compared to the continued Sydney Sweeney and American Eagle controversy.
“This is the opposite of the Sydney Sweeney ad,” Kelly tweeted Tuesday. “Quite clearly there is nothing natural about Beyonce. Everything – from her image to her fame to her success to her look below …” she stated, referencing a photograph from the Levi’s marketing campaign,, “is bought and paid for.”
“Screams artificial, fake, enhanced, trying too hard.”
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Except for the truth that Sweeney herself isn’t a pure blonde, Kelly appears to have forgotten that it was the Grammy-winning artist who got here out with the track “Levii’s Jeans” in 2024.
Kelly is referring to a collection of photographs posted by the clothes firm that options Beyoncé in an iced-out, stacked set of blue denims and jacket. Equally to Sweeney, the artist is seen displaying off her busty physique and curves in a single slide, whereas in one other—in contrast to the actor—she shows a grill that reads “Levi’s jeans.”
“Gene theory” by Clay Jones
On Wednesday, Morgan weighed in on the advert as properly, claiming that the artist was ripping off a white actress from the Fifties. “Very disappointed to see Beyoncé culturally appropriate Marilyn Monroe in her new Levi’s ad,” he tweeted.
And whereas Beyoncé does, actually, have brief blonde hair within the Levi’s photoshoot, Morgan appears to be lacking each different little bit of context from the collaboration.
And whereas the video options its handful of steamy close-ups displaying off her curves and the denims, the blonde Beyoncé additionally showcases herself working in an all-American diner to save lots of up the funds to tackle this pool shark as properly.
In the end, because the brief music video goes, the singer slaps her hard-earned money onto the pool desk, sporting the set featured within the Levi’s shoot, earlier than claiming her victory—and taking the pool shark’s denims together with it.
Now, in the event you recall, Sweeney and American Eagle’s advert made waves final week in a few other ways. The corporate had the web outraged when a petite blonde, blue-eyed actor had the textual content “Sydney Sweeney has great jeans” plastered over her physique.
On one hand, folks like President Donald Trump and Vice President JD Vance have come to bat to defend Sweeney for simply being a fairly lady caught within the midst of eugenics accusations. Nevertheless, because the tables are turned, the GOP appears to be upset when a Black girl dons comparable wares.
Whereas conservatives can yell about cultural appropriation or whether or not or not somebody can rock a colour of hair as a result of it’s pure or not, the underlying query nonetheless stays—are they upset due to denims, or as a result of somebody of colour is possessing what they establish as white traits?
