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Collars and Co has flipped the script on enterprise informal. Launched in 2021, the model made its identify with the Costume Collar Polo™—a pointy, structured collar sewn onto a buttery-soft efficiency polo. It’s the type of hybrid design that solves an issue you didn’t know you had: trying crisp below a blazer with out the majority, sweat, or restriction of a standard costume shirt.
On this Collars and Co overview, we’re taking a look at how the model has grown since touchdown a Shark Tank take care of Mark Cuban and Peter Jones, producing over $20 million in income and increasing its lineup to incorporate stretch costume shirts, tailor-made chinos, and Italian-inspired layering items—all engineered for consolation, polish, and flexibility. Whether or not you’re commuting to the workplace or dialing right into a shopper name from house, Collars & Co delivers a glance which means enterprise with out feeling prefer it.
Key Takeaways
Collars and Co is a contemporary menswear model recognized for its patented Costume Collar Polo™, mixing the consolation of efficiency polos with the formality of costume shirts.
Backed by Shark Tank buyers, the model has achieved over $20 million in income since its 2021 launch.
Merchandise are made with light-weight, 4-way stretch material and have structured collars that maintain up below sweaters and jackets.
Clients love the elevated really feel and flexibility, although sizing and match can fluctuate barely relying on the merchandise.
Ideally suited for guys who need to look sharp with out sacrificing consolation—good for hybrid work, journey, or informal Fridays.
Overview Of Collars & Co.
In regards to the Model
In a menswear market overcrowded with stiff collars and outdated costume codes, Collars & Co has emerged as a wise, trendy disruptor. Based by entrepreneur Justin Baer in 2021, the model went viral for its Costume Collar Polo™—a shirt that pairs the construction of a costume collar with the convenience of a efficiency polo. The idea was so well-received it landed Baer a deal on Shark Tank with Mark Cuban and Peter Jones, and helped drive over $20 million in gross sales inside two years.
What units this label aside—and what makes it price protecting in any sincere Collars and Co overview—is its dedication to useful tailoring. Each shirt is constructed to carry out, with OEKO-TEX-certified materials, wrinkle resistance, and sweat-wicking stretch blends. Add in endorsements from the likes of NFL legend Tiki Barber and golf icon Nick Faldo, and also you’ve received a model that’s not simply chasing developments—it’s rewriting the foundations of enterprise informal.
Product Overview
On the coronary heart of any Collars and Co overview is one easy query: Can a polo shirt actually substitute your costume shirt? With their hero product, the reply is sure. Their English Unfold Collar Polo is the standout—a clean-cut shirt constructed with a proprietary four-way stretch efficiency material and a bolstered collar that doesn’t collapse below stress. Whether or not layered below a blazer or worn solo, it holds its form and delivers sharp strains from Zoom to cocktail hour.
Different choices embrace the Cutaway and Semi-Unfold polos, efficiency costume shirts, and light-weight layering items like their Lucca Luxurious Contact tees and Maverick Blazer. All supplies are engineered for actual life—that means they’re breathable, quick-drying, and machine-washable. The shirts mix polyester, viscose, and elastane for construction and softness, and collar stays come commonplace for that additional polish. Most objects are up to date seasonally, with shade drops that skew skilled and versatile—suppose navy, white, sand, and lightweight blue.
Consolation and Match
When you’ve ever peeled off a sweat-soaked Oxford after an extended day, you’ll perceive the enchantment. Collars & Co shirts are constructed like athletic put on disguised as enterprise apparel. That four-way stretch material is a frequent favourite in buyer critiques, praised for its flexibility, softness, and shocking breathability.
In consolation phrases, this isn’t only a efficiency improve—it’s a life-style one. You possibly can put on these shirts on a airplane, at a gathering, or out to dinner and nonetheless really feel such as you’re in a tech tee. The collars do lean extra structured—nice for aesthetics, although some guys preferring ultra-relaxed necklines might discover them barely inflexible at first put on.
Sizing Steering
Sizing at Collars & Co runs from Small to 4XL, with most objects providing a gently tailor-made silhouette—not too boxy, not aggressively slim. Based mostly on 1000’s of buyer critiques, the match typically holds true to measurement, particularly when you’re used to manufacturers like Bonobos or UNTUCKit. That stated, when you’ve received a broader chest or thicker arms, you could need to measurement up within the polos, because the shoulder match can run cosy.
The model’s on-line measurement charts are detailed and correct, serving to take the guesswork out of first-time orders. Nonetheless, with out bodily retail shops in most cities, there’s no choice to strive before you purchase—an space for enchancment as the corporate scales.
Worth Evaluation
Let’s be sincere: at $60–$90 per shirt, this isn’t discount bin pricing. However Collars & Co lands in that uncommon candy spot the place worth meets long-term payoff. The shirts seem like luxurious, put on like loungewear, and maintain up after dozens of washes. In comparison with mid-range staples like Charles Tyrwhitt, Mizzen+Most important, or Brooks Brothers, the worth is robust—particularly when factoring within the model’s patented collar tech and performance-focused materials.
That stated, there are trade-offs. The shirts are made out of an artificial mix—not luxe pure fibers like Pima or Egyptian cotton—so traditionalists may discover the hand-feel much less premium. And whereas Collars & Co regularly runs sitewide gross sales, nonetheless some buyers might discover full-price a stretch except they’re prioritizing efficiency and polish over material origin.
There’s additionally the matter of match and availability. The core lineup leans traditional and clear—suppose crisp whites, smooth blues, and seasonal earth tones. When you’re on the lookout for daring patterns or formal French cuffs, you gained’t discover them right here (but). And with restricted brick-and-mortar places, making an attempt before you purchase isn’t all the time attainable—although the 30-day return coverage does soften that limitation.
Ideally suited Buyer Profile
This Collars and Co overview makes one factor clear: the model is made for contemporary professionals who need to costume effectively with out overthinking it. When you’re a hybrid employee, frequent traveler, or somebody who values trying sharp with minimal effort, Collars & Co nails the transient.
It’s particularly perfect for guys who layer polos or shirts beneath sweaters and blazers—because of that stay-put collar that truly holds its form. On the flip aspect, purists preferring traditional cotton costume shirts or hate artificial blends might not vibe with the efficiency material really feel. However for many guys uninterested in stiff collars, ironing boards, and sweat stains? This may simply be your new uniform.
Execs And Cons
When weighing Collars & Co’s choices, there are notable benefits and disadvantages that form the general buyer expertise.
Execs
Modern collar design: The patented structured “English spread” collar persistently delivers a cultured look, staying crisp below sweaters and blazers, based on a whole bunch of verified buyer critiques. This addresses a frequent grievance with commonplace polos and costume shirts that lose their form all through the day.
4-way stretch material: The shirts mix polyester, viscose, and elastane, leading to spectacular flexibility and luxury that rivals many efficiency manufacturers. This materials excels in breathability and gives a smooth really feel, permitting for ease of motion on the workplace or on the go.
Wrinkle-resistant and simple care: Collars & Co shirts require little to no ironing, making them a wonderful decide for busy professionals or frequent vacationers. Most customers report the shirts preserve their construction and end after a number of washes.
Robust worth for contemporary professionals: Priced between $60 and $90, these shirts occupy a strategic center floor between mass-market manufacturers and luxurious choices. The mix of comfort, consolation, and magnificence usually justifies the funding.
Versatile design: With kinds that mix costume shirt sharpness and polo consolation, Collars & Co objects transition effectively from convention room to informal settings. The product line covers core staples together with stylish seasonal releases.
Cons
Artificial really feel might not swimsuit all: Whereas the four-way stretch material gives efficiency advantages, some customers—particularly these accustomed to high-thread-count cotton—discover the artificial mix much less luxurious. Delicate pores and skin varieties sometimes report the fabric can really feel much less pure.
Match may be restrictive for some: The tailor-made, athletic minimize flatters many, but patrons with broader shoulders or extra muscular builds generally must measurement up. Tall people might discover sleeve lengths barely quick. The silhouettes are trimmer than typical retail manufacturers.
No absolutely pure fiber choices: The dependence on artificial blends means Collars & Co will not be an optimum selection for patrons preferring 100% pure materials for breathability or sustainability causes.
Greater worth than some artificial rivals: Regardless of robust worth, the pricing stays increased than many mass-market or finances choices providing artificial or blended shirts, which can deter price-sensitive buyers.
Restricted in-store expertise: As a direct-to-consumer model, Collars & Co is principally accessible on-line. Those that desire making an attempt merchandise in-store earlier than shopping for should take care of delivery and returns for sizing changes.
Last Verdict
After digging into this Collars and Co overview, one factor is obvious: this model understands the trendy man’s wardrobe dilemma—and solves it with model. The mix of structured, stay-put collars and performance-level consolation hits a uncommon steadiness that almost all costume shirts miss totally. These aren’t simply garments; they’re instruments for trying sharp with out the additional effort.
Are they for everybody? Not fairly. When you’re all about pure fibers or desire extra conventional tailoring, the artificial stretch mix might not verify each field. However for the overwhelming majority of execs—particularly these navigating hybrid work, frequent journey, or simply uninterested in ironing—the worth proposition is robust.
Collars & Co delivers a crisp, tailor-made look with zero fuss, and in right this moment’s menswear panorama, that’s greater than sufficient to earn a spot in common rotation. When you’re after shirts that may deal with boardrooms, date nights, and red-eyes with out dropping form or consolation, this model needs to be in your radar.
The editorial crew at Fashion is your trusted associate in redefining trendy males’s model. Established in 2007, Fashion has developed into a number one authority in males’s trend, with tens of millions of readers searching for sensible recommendation, skilled insights, and real-world inspiration for curating their wardrobe and life-style.Our editorial crew combines over 50 years of collective expertise in trend journalism, styling, and retail. Every editor brings specialised experience—from luxurious trend and sustainable model to the most recent grooming expertise and perfume science. With backgrounds starting from GQ and Esquire to private styling for celebrities, our crew ensures each suggestion comes from a spot of deep business data.
