This website collects cookies to deliver better user experience. Cookie Policy
Accept
Sign In
The Wall Street Publication
  • Home
  • Trending
  • U.S
  • World
  • Politics
  • Business
    • Business
    • Economy
    • Real Estate
    • Markets
    • Personal Finance
  • Tech
  • Lifestyle
    • Lifestyle
    • Style
    • Arts
  • Health
  • Sports
  • Entertainment
Reading: ‘CODA’ Oscars Win Caps Apple’s ‘Quality Over Quantity’ Approach
Share
The Wall Street PublicationThe Wall Street Publication
Font ResizerAa
Search
  • Home
  • Trending
  • U.S
  • World
  • Politics
  • Business
    • Business
    • Economy
    • Real Estate
    • Markets
    • Personal Finance
  • Tech
  • Lifestyle
    • Lifestyle
    • Style
    • Arts
  • Health
  • Sports
  • Entertainment
Have an existing account? Sign In
Follow US
© 2024 The Wall Street Publication. All Rights Reserved.
The Wall Street Publication > Blog > Tech > ‘CODA’ Oscars Win Caps Apple’s ‘Quality Over Quantity’ Approach
Tech

‘CODA’ Oscars Win Caps Apple’s ‘Quality Over Quantity’ Approach

Editorial Board Published March 28, 2022
Share
‘CODA’ Oscars Win Caps Apple’s ‘Quality Over Quantity’ Approach
SHARE

Apple Inc.’s AAPL 0.90% boutique-store approach to streaming is paying off with tastemakers.

Contents
Apple TV+’s ‘Ted Lasso’ recently took home the Best Comedy trophy at the Emmy Awards.Apple TV’s ‘Severance’ features Patricia Arquette and Tramell Tillman.Oscars 2022

While Apple TV+ doesn’t have nearly as deep a catalog as streaming giants such as Netflix Inc. and Walt Disney Co. ’s Disney+, it has become a critical darling. Sunday night’s Academy Award win for “CODA”—the first time a streaming service won best picture—comes just months after Apple TV+’s “Ted Lasso” took home the Best Comedy trophy at the Emmy Awards.

Launched in 2019, Apple TV+ has opted for a more tactical approach to streaming than its rivals—Netflix, Amazon.com Inc.’s AMZN 0.19% Prime Video, Disney+ and AT&T Inc.’s HBO Max—which are locked in an arms race to create as much content as possible.

“It appears that Apple, due to a lack of library and [intellectual property] portfolio, has really tried to stick to quality over quantity,” said Michael Nathanson, a media analyst with MoffettNathanson.

After “CODA” premiered at the Sundance Film Festival in January 2021, Apple paid $25 million for distribution rights to the movie—a record for Sundance. It put the movie on Apple TV+ and in a limited number of theaters for a brief run.

Helmed by former Sony Television executives Jamie Erlicht and Zack Van Amburg, Apple TV+ has also made plenty of deals with big-name talent and companies including Julia Louis-Dreyfus, producer Ridley Scott and Imagine Entertainment.

Apple’s streaming offering is part of a push the company has made to diversify its revenue sources beyond iPhones and other hardware sales. Revenue from its services business, which includes Apple TV+ subscriptions, rose by about 24% to $19.5 billion in the October-to-December quarter.

Apple TV+’s ‘Ted Lasso’ recently took home the Best Comedy trophy at the Emmy Awards.

Photo: Apple TV/+Everett Collection

While the streaming service, which costs $4.99 a month, makes up a small portion of those revenues, it has grown steadily since its launch. Revenue for Apple TV+ nearly doubled in its fiscal 2021, which ranges from October to September, compared with its fiscal 2020, to an estimated $2.2 billion, according to Toni Sacconaghi, an analyst for Bernstein.

Plenty of people have access to Apple TV+ without necessarily paying for it. Apple makes the streaming service available free of charge for three months to people who buy an Apple device. Apple hasn’t disclosed the number of subscribers for Apple TV+, and MoffettNathanson estimates that the service has about 12 million paying customers in the U.S.

Watch an Apple TV+ show and you’re likely to notice a lot of iPhones, iPads and other Apple products. We analyzed 74 episodes of the streaming service’s top shows, including “Ted Lasso,” and “The Morning Show,” to better understand the strategy behind all that product placement. Photo illustration: Alex Kuzoian for The Wall Street Journal

Besides “Ted Lasso,” Apple TV+’s breakout original shows include “The Morning Show,” a look at the world of TV news with a high-profile cast headed by Jennifer Aniston and Reese Witherspoon, and the new dystopian workplace drama “Severance” directed by Ben Stiller and starring Adam Scott and Patricia Arquette.

Apple also has invested heavily in news and documentary programming, including a weekly show hosted by Jon Stewart.

Landing a hit show isn’t a guarantee of continued success for streaming services. A recent Wall Street Journal analysis of data from subscriber-measurement company Antenna showed that highly anticipated content helped draw large numbers of new subscribers, but only half of these subscribers stuck around for at least six months.

Apple TV’s ‘Severance’ features Patricia Arquette and Tramell Tillman.

Photo: Apple TV+/Everett Collection

Apple occasionally gets into bidding wars for content. It has bested Netflix and others out for several high-profile projects, including “Killers of the Flower Moon,” a coming Leonardo DiCaprio movie directed by Martin Scorsese.

Unlike most of its rivals, Apple lacks a big library of content to mine for its streaming platform. HBO Max relies heavily on sister studio Warner Bros. for library fare, while Disney has a trove of content, from its old movies and shows to everything it absorbed when it acquired the 21st Century Fox entertainment assets—including “The Simpsons” and “Avatar.”

Amazon’s Prime Video made its own big content acquisition last year by purchasing the iconic movie and TV studio MGM in a deal valued at $6.5 billion. Apple looked at MGM but passed because it felt the price was too high, people close to the company said.

Instead, Apple has made some smaller deals, such as landing the rights to Charles Schulz’s Peanuts specials including “A Charlie Brown Christmas.”

Apple is also venturing into sports as a way to boost interest in its streaming service. It recently struck a deal with Major League Baseball for exclusive rights to a Friday night package of games.

In addition, Apple is among those kicking the tires of the National Football League’s “Sunday Ticket” package, which allows users to watch any game on Sunday, people familiar with the matter said. DirecTV is the current Sunday Ticket rights holder, but that deal will expire after next season.

—Bradley Olson contributed to this article.

Write to Joe Flint at [email protected]

Oscars 2022

Copyright ©2022 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8

TAGGED:Tech NewsWall Street Publication
Share This Article
Twitter Email Copy Link Print
Previous Article Capital Spending Boom Helps Raise Productivity, Contain Costs Capital Spending Boom Helps Raise Productivity, Contain Costs
Next Article HP Makes Bet on Hybrid Work With .7 Billion Deal HP Makes Bet on Hybrid Work With $1.7 Billion Deal

Editor's Pick

Emman Atienza Reason for Demise: Social Media Star Passes Away at 19

Emman Atienza Reason for Demise: Social Media Star Passes Away at 19

Studying Time: 2 minutes Beloved influencer Emman Atienza has been discovered lifeless in Los Angeles. She was simply 19 years…

By Editorial Board 2 Min Read
The 2025 Denim Playbook: The Finest Denims and Manufacturers for Each Type | Fashion
The 2025 Denim Playbook: The Finest Denims and Manufacturers for Each Type | Fashion

We independently consider all advisable services. Any services or products put ahead…

6 Min Read
Santa Rosa police arrest suspects in Condor Membership supervisor’s killing
Santa Rosa police arrest suspects in Condor Membership supervisor’s killing

Santa Rosa police have arrested a person and lady from Dublin within…

2 Min Read

Oponion

Half of U.S. states raising minimum wage in 2022

Half of U.S. states raising minimum wage in 2022

Minimum-wage workers across much of the country are set to…

January 5, 2022

Multi household sells for $3.2 million in San Jose

Bay Space Residence Report 523 Web…

January 28, 2025

France’s prime minister resigns, once more, sparking name from far-right for brand new nationwide elections

France’s authorities collapsed Monday after the…

October 6, 2025

Right here’s how crews are making progress battling Southern California’s 3 wildfires

Crews battling the three large-scale wildfires…

September 16, 2024

Jesus figurines inducted into National Bobblehead Hall of Fame

Plastic Jesus statues have been popular…

December 10, 2021

You Might Also Like

Our Favourite Cordless Stick Vacuum Is Marked Down
Tech

Our Favourite Cordless Stick Vacuum Is Marked Down $50

Uninterested in pet hair and mud within the hard-to-reach spots of your house? Our favourite choose for cordless stick vacuums,…

3 Min Read
We Examined the Finest Sensible Christmas Lights for Simple Vacation Dazzle
Tech

We Examined the Finest Sensible Christmas Lights for Simple Vacation Dazzle

Evaluating Our Favourite Sensible Christmas LightsHonorable MentionsListed here are among the different sensible string lights we have examined for this…

5 Min Read
“I Sweated So Much I Never Needed to Pee”: Life in China’s Relentless Gig Financial system
Tech

“I Sweated So Much I Never Needed to Pee”: Life in China’s Relentless Gig Financial system

“Often, sweat was dripping down my back within the first two hours of a shift and would not stop dripping…

4 Min Read
NASA’s Quiet Supersonic Jet Takes Flight
Tech

NASA’s Quiet Supersonic Jet Takes Flight

The X-59 will generate a decrease “sonic thump” because of its distinctive design. It was given an extended, slender nostril…

4 Min Read
The Wall Street Publication

About Us

The Wall Street Publication, a distinguished part of the Enspirers News Group, stands as a beacon of excellence in journalism. Committed to delivering unfiltered global news, we pride ourselves on our trusted coverage of Politics, Business, Technology, and more.

Company

  • About Us
  • Newsroom Policies & Standards
  • Diversity & Inclusion
  • Careers
  • Media & Community Relations
  • WP Creative Group
  • Accessibility Statement

Contact

  • Contact Us
  • Contact Customer Care
  • Advertise
  • Licensing & Syndication
  • Request a Correction
  • Contact the Newsroom
  • Send a News Tip
  • Report a Vulnerability

Term of Use

  • Digital Products Terms of Sale
  • Terms of Service
  • Privacy Policy
  • Cookie Settings
  • Submissions & Discussion Policy
  • RSS Terms of Service
  • Ad Choices

© 2024 The Wall Street Publication. All Rights Reserved.

Welcome Back!

Sign in to your account

Lost your password?