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The Wall Street Publication > Blog > Lifestyle > Chipotle and Sweetgreen guess massive on small farmers amid agriculture disaster
Lifestyle

Chipotle and Sweetgreen guess massive on small farmers amid agriculture disaster

Editorial Board Published August 6, 2025
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Chipotle and Sweetgreen guess massive on small farmers amid agriculture disaster
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Agriculture Secretary Brooke Rollins discusses President Donald Trump’s commerce take care of Vietnam and the way the ‘massive, stunning invoice’ will assist American farmers on ‘The Backside Line.’

Nationwide manufacturers are betting massive on small farmers. 

Meals giants comparable to Chipotle and Sweetgreen have lengthy emphasised shut partnerships with small or native farmers, in lots of circumstances, resulting from company sustainability objectives. Right now, these relationships could also be important to the survival and resilience of the American agriculture trade, because the sector faces rising instability.

“The agricultural industry has lost 40x more farmers than it has gained over the last decade,” stated Chipotle Chief Model Officer Chris Brandt. “Greater awareness of where food comes from and how it is grown can not only help everyone but can also begin to reverse an agricultural industry crisis,” he advised Fox Enterprise.

Specialists and policymakers alike more and more argue that the long-term viability of small farmers and ranchers is crucial to making sure a extra resilient, clear meals provide. It’s a key perception of the administration’s Make America Wholesome Once more initiative, which emphasizes clear and native meals sourcing, and the Nationwide Farm Safety Motion Plan, launched in July by U.S. Agriculture Secretary Brooke L. Rollins. 

AMERICAN FARMERS TURNING TO AI TO AID UNCERTAIN FUTURE

Her plan addresses what the administration says are “urgent threats from foreign adversaries” whereas strengthening the resilience of our nation’s meals and agricultural techniques. 

American Farm Bureau Federation economist Religion Parum underscored that it is a difficult time for America’s farmers and ranchers resulting from a mix of falling crop costs paired with rising land costs and costly labor prices, regulatory uncertainty and an ever-changing commerce panorama.

Chipotle and Sweetgreen guess massive on small farmers amid agriculture disaster

A farmworker cuts and picks up asparagus on the A-Bar Ag Enterprises in Firebaugh, California, on Friday, March 22, 2024. (Allen J. Schaben / Los Angeles Instances by way of Getty Photos / Getty Photos)

“There are a number of concerns weighing on the minds of farm country,” Parum stated. Whereas the farm bureau is inspired by the agriculture provisions within the One Huge Stunning Invoice Act, together with making everlasting very important tax provisions and elevated assist for key farm security web packages, Parum stated “there is still work to be done.”

To underscore how a lot the sector has suffered in recent times, U.S. Division of Agriculture knowledge, revealed final yr, reveals a major decline in each the variety of farms and the overall farm acreage throughout the U.S. since 2017. Based on the 2022 Census of Agriculture, there have been 141,733 fewer farms in 2022 than in 2017. Throughout the identical interval, complete farmland shrank by greater than 20 million acres, falling to 880.1 million acres.

Farmer on tractor

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To assist strengthen the agricultural sector and meet its objectives, Chipotle and the Chipotle Domesticate Basis contributed greater than $5 million in 2019 to assist farmers via teaching programs, scholarships, grants and multi-year contracts for younger farmers. The corporate has awarded 275 Seed Grants, offering $5,000 every to assist next-generation farmers construct stronger, extra sustainable operations. As well as, Chipotle has supported the transition of 425 acres from standard to natural farming via transitional rising practices.

Ticker Safety Final Change Change % CMG CHIPOTLE MEXICAN GRILL INC. 42.62 -0.26
-0.59%
SG SWEETGREEN INC 12.46 +0.04
+0.32%

Chipotle stated it should proceed to depend on extra farmers because it scales up its operation. It plans to open 315 and 345 new eating places within the U.S. this yr. 

A Sweetgreen restaurant in New York on Monday, April 22, 2024. (Angus Mordant/Bloomberg by way of Getty Photos / Getty Photos)

“The job will never be done,” Brandt stated, including that it bought over 47 million kilos of native produce in 2024. “That’s farm-to-table at a massive scale,” he added. 

Nicolas Jammet, co-founder and chief idea officer of Sweetgreen, advised FOX Enterprise that the corporate continues to lean on its long-standing partnerships with small farmers because it scales nationally. This yr alone, the model is opening 40 new eating places in 2025 and launching in three new markets: Sacramento, Phoenix and Cincinnati. 

“Farmers consistently tell us that our partnership is important to their business, giving them predictable revenue, especially through times of uncertainty, and an opportunity to scale their distribution to new markets and open new revenue streams,” Jammet advised FOX Enterprise. 

He additionally underscored how these partnerships, a few of which have lasted nicely over a decade, assist the corporate present recent and ethically sourced elements. 

Chipotle employees

An individual works in a Chipotle outlet in New York Metropolis on Feb. 7, 2022. (REUTERS/Andrew Kelly / Reuters)

“We’ve shown that as you scale, you can do that. And you can support the right kind of growers,” Jammet stated. “That’s been such a part of our history and story.”

One in all their prospects, Dan Drake, proprietor of Drake Household Farms, stated he thought of shutting down his operation completely earlier than partnering with the fast-casual restaurant chain. With the corporate regularly sourcing from the farm, Drake stated it is allowed them to remain afloat.

“We thought, if they keep growing and ordering more cheese, we’d be able to sustain our farm – and we have,” he stated, including that its partnership with Sweetgreen “shows the value and impact that national restaurant brands can have on a local farm, enabling us to grow and scale as they do.”

Chobani advised FOX Enterprise that it expects to buy 3 billion kilos of uncooked milk from over 430 household farms in Idaho, Michigan and New York in 2025, and that this quantity is projected to extend to 11 billion kilos per yr by 2031. 

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The corporate stated it has additionally invested considerably with our farmers to enhance their high quality of life — from well being gala’s to new break rooms, soccer fields, private protecting tools distribution, heat winter clothes and on-farm security coaching. 

Chobani

Chobani yogurt sits on a grocery retailer shelf on Nov. 18, 2021 in New York Metropolis. (Spencer Platt/Getty Photos / Getty Photos)

“Supporting small farms isn’t charity—it’s a long-term business strategy that builds resilience in our supply chain, trust with our consumers, and vitality in our communities,” the corporate stated in an announcement to FOX Enterprise. “By making our products in America and supporting our rural communities, we’re directly contributing to the local economies in our hometowns and helping to build a stronger ecosystem.” 

This funding additionally “creates a ripple effect in the community helping to support dairy infrastructure and businesses like feed mills, dairy equipment companies, tractor dealers, veterinarians, as well as local grocery stores, and provide a tax base for schools and other community services,” the corporate continued. 

TAGGED:agriculturebetBigChipotlecrisisfarmersSmallSweetgreen
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