BERLIN—In March, Adidas AG called China its biggest growth engine, with the German sportswear company aiming to win over Gen Z consumers there and use the Beijing 2022 Winter Olympics to showcase its brand.
Now China has become a liability.
BERLIN—In March, Adidas AG called China its biggest growth engine, with the German sportswear company aiming to win over Gen Z consumers there and use the Beijing 2022 Winter Olympics to showcase its brand.
Now China has become a liability.
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