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The Wall Street Publication > Blog > Business > Chinese Market’s Promise Turns to Threat for Adidas
Business

Chinese Market’s Promise Turns to Threat for Adidas

Editorial Board Published November 10, 2021
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Chinese Market’s Promise Turns to Threat for Adidas
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BERLIN—In March, Adidas AG called China its biggest growth engine, with the German sportswear company aiming to win over Gen Z consumers there and use the Beijing 2022 Winter Olympics to showcase its brand.

Now China has become a liability.

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