Buy 12 Books, Get an NFT: How One Author Got Orders for a Million Books

Over a sleepy weekend in late August, entrepreneur and business author Gary Vaynerchuk racked up more than one million preorders of his coming book. It was one of the industry’s biggest advance orders for a single title in a 24-hour period.

The reason was less about his new leadership book, “Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success,” than the gift he promised with every purchase of 12 print copies: one mystery nonfungible token, or NFT.