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Reading: Boohoo’s Debenhams renaming in danger amid Ashley row | Cash Information
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The Wall Street Publication > Blog > World > Boohoo’s Debenhams renaming in danger amid Ashley row | Cash Information
World

Boohoo’s Debenhams renaming in danger amid Ashley row | Cash Information

Editorial Board Published March 27, 2025
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Boohoo’s Debenhams renaming in danger amid Ashley row | Cash Information
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Makes an attempt by Boohoo Group, the net style retailer, to vary its London-listed holding firm’s identify to Debenhams have been on a knife-edge on Thursday night after the retail billionaire Mike Ashley moved to dam the proposal.

Jersey-incorporated Boohoo wants two-thirds of voting shareholders to approve the decision at a common assembly scheduled to happen on Friday morning.

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Metropolis sources stated on Thursday night that the vote appeared “incredibly tight”.

If it fails to safe the required majority, Boohoo could be compelled to retain its present plc identify – which one supply described as “a technicality”.

Boohoo already owns and operates the Debenhams model, which collapsed into administration throughout the COVID pandemic and which the corporate says has been reworked right into a profitable on-line market mannequin.

Frasers and Boohoo have been at loggerheads for months, with Mr Ashley making an attempt, and failing, to get himself appointed to his rival’s board.

He has accused Boohoo of “gross mismanagement”, pointing to the collapse in its share value during the last 5 years.

In return, Boohoo has argued that Mr Ashley is looking for to realize management of the corporate with out making a standard takeover provide, and that appointing him as a director could be untenable.

Boohoo has agreed to nominate an alternate, impartial candidate as a consultant of its largest shareholder as a substitute.

Frasers and Boohoo declined to remark.

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