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Telecom large AT&T on Wednesday introduced that it’ll provide invoice credit to clients who’re affected by community outages as a part of an initiative to draw clients within the wake of the business experiencing a number of important disruptions final 12 months.
In February 2024, AT&T was hit with a nationwide wi-fi service disruption that lasted greater than 12 hours, blocked over 92 million calls and prevented over 25,000 makes an attempt to contact the 911 emergency name line. The corporate offered a invoice credit score to affected clients for a full day of service, which amounted to $5 per account.
“Four years ago, we were losing share in the industry for a significant period of time,” Jennifer Robertson, government vice chairman and common supervisor of AT&T Mass Markets and Mobility, advised Reuters. She added that the corporate “knew we had lost our customers’ trust” and responded with new pricing methods, product enhancements and promotional presents to revive progress.
The brand new AT&T assure initiative will go stay on Thursday and will probably be a method for the corporate to ensure to “make it right” for patrons if the corporate fails to ship reliable connectivity as promised, the corporate mentioned in a press release.
AT&T TO GIVE BILLING CREDITS TO CUSTOMERS IMPACTED BY CELL NETWORK OUTAGE
The AT&T emblem seen in San Francisco. (Alex Tai/SOPA Photos/LightRocket through Getty Photos / Getty Photos)
An organization webpage outlining the brand new AT&T assure mentioned, “In the event of a network interruption, we will work diligently to restore service and make it right for fiber customers who experience 20 minutes or more and wireless customers who experience 60 minutes or more of a covered outage.”
Ticker Safety Final Change Change % T AT&T INC. 22.11 -0.09
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The web site additionally touted AT&T’s assure saying, “No other carrier has offered a guarantee as comprehensive as this, spanning our network, our care and our deals. We’re the first and only carrier that offers a guarantee for wireless and fiber networks.”
AT&T HACKER STEALS CALL, TEXT RECORDS OF ‘NEARLY ALL’ CUSTOMERS
Employees and clients are seen on the gross sales ground of an AT&T retailer on April 1, 2024, in Miami, Florida. (Joe Raedle/Getty Photos / Getty Photos)
“Customers tell us they want confidence in their service provider and offering a guarantee makes them four times more likely to choose a brand that offers one,” mentioned Kellyn Kenny, chief progress and advertising officer at AT&T.
“It’s being transparent, taking action and ensuring our customers know they are being supported. We’re committed to delivering on our promises. We are walking the walk and talking the talk – and this is just the beginning,” Kenny mentioned.
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Reuters contributed to this report.
